Role Overview

We are looking for an experienced and commercially minded Manager / Senior Manager, White Label Solutions – APAC to lead the growth and development of Agoda’s White Label business across the Asia-Pacific region. You will develop strategic partnerships with financial institutions, airlines, loyalty programs, telecommunications companies, e-commerce platforms, and other ecosystem partners, driving the adoption and performance of Agoda-powered travel solutions embedded within partner channels.

What You’ll Do

APAC White Label Strategy

• Develop and execute Agoda’s regional White Label strategy across APAC.

• Identify priority markets, partner segments, and growth opportunities.

• Establish commercial, operational, and performance objectives for each partnership.

• Develop scalable partnership models adaptable to different APAC markets.

• Monitor trends in embedded travel, loyalty, digital payments, and partner ecosystems.

Partnership Development and Commercial Growth

• Lead the full partnership lifecycle, from prospecting through negotiation, launch, and optimization.

• Build and maintain senior-level relationships with existing partners.

• Develop joint value propositions and business cases.

• Lead negotiations covering pricing, commissions, funding, marketing support, service levels, data sharing, and performance commitments.

• Drive incremental bookings, revenue, customer acquisition, and partner-funded growth.

• Expand successful partnerships across markets, products, and customer segments.

Solution Design and Go-to-Market Execution

• Work with product, technology, operations, marketing, finance, and legal teams to design partner solutions.

• Translate partner requirements into clear business and product requirements.

• Ensure solutions are commercially viable, operationally scalable, and aligned with Agoda’s platform capabilities.

• Lead go-to-market planning, customer journeys, campaigns, and partner communications.

• Establish governance and operating models for strategic partnerships.

Performance Management and Optimization

• Define and monitor KPIs, including bookings, revenue, conversion, customer acquisition, repeat usage, partner funding, cost of sale, and profitability.

• Conduct regular performance reviews with partners.

• Identify opportunities to improve conversion, customer engagement, visibility, and commercial returns.

• Lead test-and-learn initiatives using data and customer insights.

• Evaluate incrementality, cannibalization, customer quality, and long-term customer value.

Cross-Functional Leadership

• Act as the regional business owner for White Label partnerships.

• Influence senior stakeholders across Agoda.

• Coordinate teams across functions and markets.

• Develop business cases and secure internal approvals.

• Drive resolution of commercial, operational, and technical challenges.

• Share best practices across APAC.

What You’ll Need to Succeed

Experience

• Bachelor’s degree in Business, Marketing, Economics, Finance, Technology, or a related field.

• 8–12+ years of experience in strategic partnerships, business development, distribution, e-commerce, travel, fintech, loyalty, digital platforms, or related industries.

• Proven experience managing complex regional partnerships across APAC.

• Demonstrated success with B2B2C, embedded, distribution, API-led, or White Label solutions.

• Strong commercial and negotiation experience.

• Experience working with senior executives at large regional or multinational organizations.

• Proven track record of delivering measurable business impact.

• Experience managing or mentoring teams is preferred.

Skills and Competencies

• Strategic thinking combined with strong commercial execution.

• Strong understanding of digital distribution, e-commerce, travel, loyalty, payments, or partner ecosystems.

• Ability to develop compelling partner propositions and business cases.

• Strong analytical and problem-solving skills.

• Excellent stakeholder management and influencing skills.

• Strong written and verbal English communication skills.

• Ability to work across cultures, functions, and time zones.

• High ownership and resilience in a fast-paced environment.

• Ability to operate effectively in ambiguity.

Preferred Skillsets

• White Label or API-led travel distribution.

• Airline, hotel, or loyalty partnerships.

• Data-led experimentation and incrementality measurement.

• Product-led partnership development.

• Regional partnership management is preferred

Language

• Fluent in English and Mandarin

• Japanese Speaking is preferred

Success Measures

• Sustainable growth in APAC White Label bookings and revenue.

• Increased partner adoption, customer engagement, and repeat usage.

• Improved commercial performance and partner profitability.

• Timely delivery of scalable, high-quality solutions.

• Strong relationships with internal and external stakeholders.

• Clear demonstration of incremental value for Agoda and its partners.

Why Join Agoda?

• Work on high-impact regional partnerships across fast-growing travel markets.

• Collaborate with teams across technology, travel, payments, marketing, and commercial functions.

• Shape the future of embedded and partner-powered travel experiences.

• Work in a dynamic, international, and entrepreneurial environment.

• Influence Agoda’s regional and global growth strategy.

The role may require regional travel and collaboration across multiple APAC markets and time zones.

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