Why this role is on the menu

Instacart is already a key part of people's everyday lives - we're in their kitchens, their routines, and their biggest moments - and we have the opportunity to earn the same place in their feeds.

That's the opportunity this role exists to unlock. We're looking for someone who instinctively understands social, moves at the speed of culture, and sees creative potential in every grocery moment. The person who joins our team will help define what our brand looks, sounds, and feels like on social for years to come.

What you'll cook up in your first year

• Concept, shoot, and edit original, platform-native content across TikTok, Instagram, and Pinterest, increasing creative output and consistency.
• Produce visually compelling recipes, food photography, grocery inspiration, and lifestyle content that makes people want to watch, save, and share..
• Quickly turn trends, cultural conversations, and everyday observations into timely, entertaining content that’s relevant to our target audience.
• Collaborate with the Social team to bring recurring series, man-on-the-street interviews, and social-first concepts to life..
• Capture BTS at shoots and create low-lift graphics, templates, and assets that support always-on programming..
• You’ll expand our creative capacity by cultivating a strong network of freelance creators, production partners, and agencies, making it possible to produce more great work at scale.

The secret ingredients we're looking for

Must-have pantry staples (Minimum Qualifications)

• A strong portfolio showcasing exceptional creative taste and original, social-native content across TikTok, Instagram, and/or Pinterest.
• Hands-on experience shooting, editing, and producing short-form video independently, with proficiency in CapCut and native editing tools. You can take a piece from concept to publish without a production team.
• Strong visual instincts across video, photography, food styling, and simple social design. You know when content should feel lo-fi, editorial, or polished.
• Ability to move quickly, turning cultural moments and trends into engaging content within hours without sacrificing quality.
• Proficiency in lightweight social design, including creating graphics, text overlays, carousels, and reusable templates for recurring content franchises across TikTok, Instagram, and Pinterest.
• Genuine passion for food, cooking, pop culture, and internet trends, with an instinct for what makes content worth watching and sharing.
• Comfortable appearing on camera, conducting street interviews, and capturing behind-the-scenes content.

Optional garnishes (Preferred Qualifications)

• Experience producing food, recipe, or lifestyle content for consumer brands.
• Familiarity with food styling, recipe development, or working alongside culinary talent.

• Comfortable directing talent and producing lo-fi social shoots.
• Experience capturing behind-the-scenes content at brand activations, creator collaborations, or live events.
• Experience using performance insights to iterate on creative formats and improve content engagement.

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