Product Marketing Manager
Devrev
Bangalore
About DevRev
At DevRev, we're building the future of work with Computer – your AI teammate. Unlike traditional tools, Computer unifies all your data sources, tools, and workflows into a single AI-ready platform, giving employees real-time insights, proactive suggestions, and powerful agentic actions. It extends your existing software with AI-native apps and agents that work alongside your teams and customers – updating workflows, coordinating across teams, and eliminating repetitive work. We call this Team Intelligence: human-AI collaboration that breaks down silos, brings people back together, and frees you to solve bigger problems. Backed by Khosla Ventures and Mayfield with $150M+ raised, DevRev is trusted by global companies across industries.
About the role
- Lead go-to-market strategy and execution for launches and feature releases, owning the launch plan, ICP, value drivers, and coordination with product, design, sales, and demand gen.
- Define positioning, messaging, and differentiation across segments, from solo sign-ups to enterprise buyers.
- Build a measurement framework that gives clear visibility into expected outcomes and lets you track traction continuously: pipeline, sign-ups, activation, adoption, win rate.
- Own the competitive narrative for your area (against horizontal AI, legacy CX/EX tools, and build-it-yourself alternatives), translated into battlecards and objection handling the field can use.
- Partner with product and engineering to shape roadmap priorities through customer and competitive insight, and close the loop by feeding named asks from win/loss and customer calls back to leadership.
- Support sales enablement with pitch narratives, competitive messaging, demos with objection handling, and case studies.
- A clear, sharp writer. You can explain a complex feature in a subject line and hold a room with the strategy behind it.
- Strong at positioning: you look at a segment and a product moment and know which story will land, and you bring a point of view, not just execution against a brief.
- An experimenter. You develop and test hypotheses on channels, messaging, and value propositions, treat every launch as a test with a clear outcome you can read, and iterate fast.
- Someone who dives deep on the numbers. You track the KPIs that matter, understand what's moving and why, and turn the insight into the next action, not a deck that sits in a drive.
- Biased toward shipping and iterating quickly over long planning cycles.
- Able to build cross-functional trust and manage senior stakeholders without formal authority.
- You get energy from building from scratch, and have a hacker mentality.
- 5+ years in product marketing, growth, or developer marketing for a technical or enterprise audience.
- A track record of customer-facing content, campaigns, or messaging you can speak to in detail and tie to measurable outcomes.
- Experience owning end-to-end product launches and marketing campaigns.
- Comfort with analytics, CRM, and marketing automation tools (e.g., HubSpot) to drive decisions.
- Strong cross-functional collaboration, prioritization, and program management.
- Background in, or strong interest in, AI-powered products.
What sets you apart
- You use gen AI tools daily and ship content with them. You're in every new model the week it drops.
- Experience with A/B testing and customer research methodologies.
- A track record of leading successful product launches across multiple markets or segments.
- Experience working in matrixed, cross-functional organizations.
- Familiarity with product analytics, CRM, and marketing automation platforms.
DevRev is an equal opportunity employer and does not discriminate on the basis of race, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition, or any other basis protected by law.
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