About the role

We’re looking for an experienced SEO Content Writer to join the team at Ethos and support our growing content efforts across life insurance and wealth management.

You’ll create engaging, search-optimized financial content designed to perform across traditional search engines as well as emerging AI and LLM-driven discovery platforms. You’ll work closely with the SEO team to turn search insights, content briefs, and complex financial topics into clear, useful, and trustworthy content for consumers.

This role is best suited for someone with prior experience creating and optimizing content for U.S. audiences, particularly in finance or financial services. The ideal candidate combines strong financial writing experience with a solid understanding of SEO, search intent, and how content is increasingly discovered and referenced by LLMs.

Duties and Responsibilities:

• Write, edit, and optimize content across wealth management, personal finance, and life insurance topics.
• Translate complex financial concepts into clear, accurate, and consumer-friendly content.
• Create content aligned with search intent, SEO best practices, and LLM discoverability.
• Research financial topics using credible primary and secondary sources, ensuring claims are accurate and well-supported.
• Structure content effectively using headings, summaries, FAQs, tables, lists, and other formats that improve readability and discoverability.
• Refresh and optimize existing content based on organic performance, changing search behavior, and emerging opportunities.
• Work closely with SEO, editorial, product, and other stakeholders to take content from brief to publication.
• Stay current with developments in SEO, AI search, LLMs, and financial content.

Qualifications and Skills:

• 5+ years of professional content writing experience in digital marketing, SEO, or organic content.
• Prior experience writing about finance or financial services is required, ideally across wealth management, investing, personal finance, fintech, or insurance.
• Strong ability to research and explain complex financial topics accurately and in plain English.
• Excellent command of written English, with proven editing and proofreading skills.
• Strong understanding of SEO, search intent, on-page optimization, and content structure.
• Experience creating content that performs well in organic search.
• Strong attention to detail, particularly when working with financial data, statistics, and claims.
• Familiarity with LLMs, AI search, and Generative Engine Optimization (GEO) is a plus.
• A track record of creating content that has been cited or referenced by LLMs or AI search platforms is a strong plus.

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