Who You’ll Be Working With

At PMG, we’re transforming the marketing technology space by combining cutting-edge technology, industry expertise, and entrepreneurial energy to empower our clients in revolutionary ways. As a Product Principal at PMG, you will lead innovative solutions for our proprietary operating system, Alli. In this role, you will be responsible for product management within our Alli Creative Insights Pillar, our solutions that use data to empower marketers to make better, faster, data-informed decisions. Working closely with the Creative and Media teams within PMG, you will help create the product strategy and the long-term product and feature roadmap for the entire product category. You will also collaborate with Engineering, Sales, Marketing, external Partners and Customers to advocate our product, maximize its potential and lead it to market success.

We're innovating fast and making an impact on our customers' and employees' lives in significant ways. You will be part of a team that is leading innovation by combining technology, industry expertise and entrepreneurial experience to massively disrupt the digital marketing space for our clients. You’ll collaborate closely with PMG’s Engineering and Media teams, along with Sales, Marketing, external partners, and clients. Together, you’ll create and execute the product strategy for Alli’s Marketplace platform, a dual-sided marketplace. If you’re passionate about building solutions that bridge creativity and data, this is your opportunity to lead innovation in the digital marketing space.

What You’ll Be Doing

The Product Principal is responsible for ideating, shaping, and driving product capabilities for our marketing intelligence platform, Alli. They ensure product requirements are met during new product development by liaising with development and management to maintain product design standards. They also work closely with cross-functional partners and other product and engineering leads to identify and build Alli capabilities.

• Shape and drive the long-term vision of Alli’s platform features, ensuring its evolution aligns with business objectives and industry trends.
• Lead the development of AI and data science-driven tools that enhance marketing performance and decision-making.
• Own the strategic roadmap, prioritizing initiatives that bridge media teams to maximize marketing impact.
• Establish high-impact partnerships with industry leaders (Google, Amazon, OpenAI) to advance AI-driven product capabilities.
• Define and execute strategies for scaling marketing impact across multiple teams and regions.
• Influence executive decision-making, ensuring product strategy is aligned with company-wide objectives.
• Oversee multiple product lifecycles, driving end-to-end execution from ideation to launch, optimization, and continuous innovation.
• Lead a portfolio of high-impact product initiatives, ensuring cross-functional alignment and timely delivery.
• Oversee collaboration between engineering, users, and stakeholders, optimizing workflows for efficiency and scalability.
• Drive research and insights to inform product decisions, ensuring customer and stakeholder needs are deeply understood.
• Lead cross-functional collaboration to scope feasibility, technical constraints, and resource allocation for major initiatives.
• Champion UI/UX innovation, ensuring seamless user experiences and intuitive product designs.
• Foster a culture of experimentation, leveraging A/B testing and data-driven iteration to refine product experiences.
• Develop and scale go-to-market strategies, ensuring smooth product adoption and clear communication across internal and external audiences.
• Use AI, automation, and technology to elevate the quality and efficiency of work, streamline processes, and enable faster, more informed decision-making in their role.

What You Will Bring

• Bachelor’s Degree or equivalent work experience
• 7+ years of related work experience in an advertising/creative agency and/or in a product focused role within a technology based organization
• 7+ years of experience working with customer data, martech data sets, and/or digital advertising platforms; experience working alongside creative teams
• Strong stakeholder management
• Prior experience building and delivering product marketing presentations to large audiences, both internally and externally; past experience with Keynote/PowerPoint
• Passion for understanding users and their behavior
• Prior experience working with LLMs and prompt engineering and/or data science modeling
• Prior experience managing the end to end product lifecycle
• Self-motivated; keen interest in learning new tools and technology

Nice to Have Qualifications

• Experience with analytics tools such as: Pendo, Mixpanel and Google Analytics
• Familiarity with creative intelligence platform such as: Smartly, VidMob, Kargo