Product Lead, Growth Platform
Okx
Hong Kong
Who We Are
About The Opportunity
What You’ll Be Doing
- Define the multi-year vision and roadmap for the growth middle-platform: campaign engine, task/mission system, rewards and incentive infrastructure, loyalty and tiering, user segmentation and targeting, and the ToB configuration and analytics layer that operators use daily.
- Set platform standards for reusability, configurability, and time-to-launch so that new growth activities can be shipped by business teams without bespoke engineering.
- Balance platform investment against business-line requests, and make clear, well-communicated prioritization calls.
- Lead the design and delivery of ToC growth products (campaigns, tasks, mega sales, loyalty) and the ToB capabilities behind them (campaign configuration, rules engine, budget and risk controls, reporting).
- Drive experimentation infrastructure and growth analytics so that every campaign is measurable, comparable, and optimizable.
- Leverage AI tools and automation to shorten experimentation cycles, surface insights faster, and scale growth operations with fewer manual touchpoints.
- Partner with channel owners across SEO, ASO, referral, affiliate, and paid to translate channel-specific funnel needs into platform capabilities.
- Identify high-leverage channel opportunities and build the platform features that amplify channel performance across markets.
- Serve as the single point of accountability for the growth platform with Trading, Listing, Paid Ads, Content, Affiliate, Referral, regional growth teams, and risk/compliance.
- Establish intake, prioritization, and governance processes that keep dozens of concurrent stakeholders aligned and informed.
- Influence senior leadership on platform investment, trade-offs, and sequencing; resolve conflicts between business urgency and platform integrity.
- Manage, coach, and develop a team of product managers; set clear goals, review work quality, and build a high-performance culture.
- Raise the bar on PM craft across the team: problem framing, data literacy, spec quality, and cross-functional execution.
What We Look For In You
- 5+ years of product management experience, including 2+ years managing product managers and owning a multi-quarter roadmap.
- Deep growth middle-platform experience: you have designed and shipped a campaign engine, task/mission system, incentive or rewards platform, loyalty program, or comparable shared growth infrastructure that served multiple business lines.
- Proven platform thinking: track record of consolidating scattered, one-off growth tools into a reusable, configurable, self-serve system, and of measuring the efficiency gains that resulted.
- Exceptional stakeholder management: demonstrated ability to run intake and prioritization across many competing internal customers, manage up to executive leadership, and hold the line on platform trade-offs without losing partner trust.
- Strong data and analytics fluency: comfortable defining campaign and platform metrics, reading experiment results, and using data to settle prioritization debates.
- Large-scale delivery: experience navigating complex cross-team dependencies in a fast-moving, global organization.
- High learning velocity: able to rapidly internalize new domains — crypto, regional markets, new channels — and connect product, data, and market signals into actionable strategy.
Nice-To-Haves
- Experience in crypto, fintech, or other regulated consumer products where growth mechanics must satisfy risk and compliance constraints.
- Hands-on experience with SEO and/or ASO strategy, including keyword optimization, app store listing optimization, and organic growth levers.
- Experience building ToB operational platforms or internal tooling used by non-technical operators at scale.
- Experience applying AI/LLM tooling to growth operations, analytics, or PM workflows.
Perks & Benefits
- Competitive total compensation package
- L&D programs and education subsidy for employees' growth and development
- Various team building programs and company events
- Wellness and meal allowances
- Comprehensive healthcare schemes for employees and dependants
- More that we love to tell you along the process!
Please note that Hong Kong is a group-level service hub, and OKX does not carry on a business of operating a virtual asset trading platform in Hong Kong.
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