Paid Social Senior Manager

Location: Mexico City

Overview

We are seeking a Paid Social Senior Manager to manage performance marketing strategy and execution. This role will be responsible for scaling multi-market user acquisition through paid social channels, balancing global strategy with local market nuance.

The ideal candidate brings deep hands-on expertise in paid social, strong cross-cultural collaboration skills, and experience partnering with US-based leadership and global teams. This role requires both analytical rigor and creative sensitivity to local audiences.

Key Responsibilities

Paid Social Strategy & Execution

• Lead and scale paid social performance to meet specific business KPIs and expectations across global markets.
• Develop and execute full-funnel strategies across Meta, TikTok, Snapchat, and emerging social platforms, with an emphasis on lower-funnel/performance media campaigns.
• Drive performance through audience segmentation, creative testing, and optimization frameworks.
• Partner with analytics to ensure strong measurement, incrementality, and attribution alignment.
• Translate global growth strategy into locally relevant execution.

Cross-Functional & Global Collaboration

• Work closely with US-based leadership and global growth teams to align priorities and reporting.
• Partner with regional marketing, creative, product, and analytics teams.
• Present insights and performance updates to senior stakeholders.
• Ensure strong communication across time zones and organizational structures.

Leadership & Ownership

• Manage agency partners where applicable.
• Deliver thought leadership on the paid social and performance marketing landscape.
• Proactively pitch, build, and deploy innovative testing to drive incremental acquisition growth.

Qualifications

• 8+ years of experience in paid social or performance marketing.
• Proven track record of scaling acquisitions in international markets.
• Strong hands-on expertise in Meta Ads Manager, TikTok, Snapchat, and other major social platforms.
• Experience collaborating with US-based leadership and/or global teams.
• Strong analytical mindset with experience using data to drive optimization.
• Deep understanding of bespoke creative strategy per platform and cultural nuances.
• Excellent communication and stakeholder management skills.
• Experience in subscription businesses, entertainment, anime, or fandom-driven brands is a strong plus.

What Success Looks Like

• Sustainable, efficient growth across social platforms.
• Clear alignment between global strategy and regional execution.
• Strong creative performance driven by local insights.
• High-quality collaboration with US leadership and cross-functional teams.