ABOUT THIS OPPORTUNITY

For this role, candidates must be based in Texas, Mississippi, or Georgia.

About the Role

The Senior Community Marketing Manager will own the Community Marketing strategy for their region—connecting the onX Fish brand to anglers where they live, fish, and engage — while measurably contributing to regional business goals.

This is a strategic, hands-on Lead role. This person will own the regional Community Marketing strategy and key results, and partner with Paid and Growth on shared outcomes such as vertical starts and conversions where creator, community, and paid efforts work together. They will develop a Regional Community Expert while staying close to the field and the communities they serve.

The right person understands how Community Marketing fits within the broader marketing mix and can determine where local programs can most effectively contribute to awareness, acquisition, engagement, and retention. They will make thoughtful decisions about where to invest, experiment, scale, or stay focused elsewhere—using customer insight, performance data, and business priorities to guide those choices.

They will also serve as a critical connection between regional fishing communities and the broader onX Fish organization—bringing firsthand customer insight, emerging opportunities, and authentic regional stories into Marketing and Product while keeping local efforts connected to the broader brand strategy. This role reports to the Head of Marketing for Fish.

WHAT YOU'LL DO Essential Job Duties & Functions

• Shape the Regional Community Marketing Strategy

  • Develop and own the annual Community Marketing strategy and quarterly plans for your region, aligned to broader Fish, Marketing, and business priorities.
  • Determine the right mix of ambassadors, partnerships, retail, grassroots initiatives, events, creators, earned media, and other community-driven programs based on regional needs and opportunities.
  • Identify growth opportunities and make informed tradeoffs about where to invest, experiment, scale, or stay focused elsewhere using customer insight, expected business impact, available resources, and measurable outcomes.
  • Partner closely with Paid and Growth to connect community, creator, and content efforts to shared acquisition and conversion goals, using performance insights to improve the work together.
  • Build frameworks and playbooks that allow successful approaches to scale while maintaining authenticity within local fishing communities.

  Build Community & Regional Impact

  • Build trusted relationships with anglers, retailers, guides and outfitters, conservation organizations, creators, ambassadors, and other partners who deepen onX Fish's connection to the community.
  • Maintain a meaningful presence in the field to strengthen customer understanding, identify emerging opportunities, and ensure regional strategy reflects the communities we serve.
  • Pilot new programs and approaches locally, using results and customer feedback to determine what should be refined, scaled, or stopped.
  • Partner across Social, Integrated Marketing, Product Marketing, Creative, Growth, Sales, and Analytics to bring regional customer insight, stories, trends, and opportunities into the broader business.

  Lead & Enable the Regional Team

  • Provide clear direction, coaching, and development to the Regional Community Expert, creating the context and support they need to operate with increasing ownership.
  • Establish priorities, operating rhythms, and repeatable playbooks that enable focused execution without requiring your direct involvement in every activity.
  • Manage budgets, timelines, vendors, and stakeholders while creating scalable processes that keep regional programs moving effectively.
  • Lead by example by remaining connected to the field while creating the systems and clarity that enable others to execute successfully.

  Measure, Learn & Evolve

  • Define clear measures of success for priority initiatives and use performance data, customer insight, and field learning to understand what's working, what's not, and why.
  • Translate learning into decisions about where to increase investment, adjust the approach, test something new, or stop.
  • Partner with Analytics, Growth, and other teams as needed to strengthen measurement and understand Community Marketing's contribution to business outcomes.
  • Apply AI, automation, and emerging tools to accelerate insight, improve execution and measurement, and create more scalable ways of working.

WHAT YOU’LL BRING

• 7+ years of experience in community, brand, growth, field, or integrated marketing, with a track record of building programs that connect brands with customers and communities.
• Proven experience building and scaling ambassador, partnership, event, retail, or grassroots marketing programs.
• Direct experience coaching, mentoring, or leading others, with a track record of creating clarity and enabling strong execution.
• Experience establishing measurement approaches and using marketing performance data to evaluate effectiveness and inform investment decisions.
• Demonstrated ability to move between strategic planning and hands-on market engagement, using firsthand customer insight to shape priorities and decisions.
• Strong strategic judgment with the ability to translate business and customer priorities into focused plans and execution.
• Demonstrated experience applying AI and emerging technologies to marketing workflows to accelerate insight, improve execution, strengthen measurement, or increase operational efficiency.
• Strong project management and operational skills, with experience managing budgets, timelines, vendors, stakeholders, and multiple priorities.
• Experience working cross-functionally across Product Marketing, Creative, Growth, Sales, and Analytics.
• Excellent written and verbal communication skills.
• Familiarity with fishing, outdoor culture, or another enthusiast-driven community is strongly preferred; deep curiosity and the ability to build credibility with anglers are essential.
• Bachelor’s degree or equivalent experience.
• Permanent US work authorization is a condition of employment with onX.
• Ability to travel approximately 40% of the time, including multi-day travel to corporate offices, Basecamps, community events, partner locations, and other onX strategic locations.

ADDED BONUSES

Though not required, we would be thrilled to consider candidates with any of the following:

• Experience building or scaling a regional, field, or community marketing function from an early stage.
• Experience developing ambassador, creator, retail, or partnership programs within a passion-driven or enthusiast brand.
• Experience working directly with fishing guides, outfitters, conservation organizations, retailers, or other outdoor-industry partners.
• Experience piloting regional programs that were later adapted or scaled across additional markets.

THE ONX EXPERIENCE

onX is a distributed company with more than 400 employees across the country. We come together regularly to work in person and stay connected through regional basecamps and a culture that balances individual ownership with deep collaboration.

While we move quickly, we’re not a scrappy start-up. We operate with clear goals, structure, and frameworks that guide how we prioritize and execute. Priorities matter. While they may shift, data shapes how we evolve as our business, products, and the world around us change.

Clear priorities and structure don’t limit ownership - they make it possible. You’ll have the autonomy to define your work and make meaningful decisions within clear strategic boundaries. You’ll partner closely with others to solve complex problems and build solutions that scale across teams and platforms. Along the way, you’ll be supported with feedback, tools, and opportunities to grow your craft as you take on new challenges.

WHERE YOU CAN WORK

For this role, candidates must be based in Texas, Mississippi, or Georgia. This position is designed to stay closely connected to the fishing communities, partners, and regional opportunities it serves and requires regular travel throughout the region.

onX is a distributed company with employees across the U.S. We have physical offices in Bozeman and Missoula, MT, along with virtual workforce “Basecamps” in Austin, TX; Denver, CO; Kalispell, MT; Minneapolis, MN; Portland, OR; Salt Lake City, UT; and Seattle, WA. Basecamps are not physical offices; they are geographic hubs made up of remote employees who live within a 60-mile radius of the city center, creating opportunities for local connection and collaboration.

We have a strong preference for hiring candidates who live near one of our offices or within a Basecamp, and we prioritize candidates in these locations first. Candidates who live elsewhere in the U.S. may still be considered, provided they reside in a state where onX is currently able to employ team members.

At this time, we are NOT able to employ individuals whose primary work location is in: Alabama, Alaska, Arkansas, Connecticut, Delaware, District of Columbia, Florida, Hawaii, Illinois, Kansas, Kentucky, Louisiana, Massachusetts, New Jersey, New York, North Dakota, Ohio, Oklahoma, South Dakota, West Virginia, or Wyoming.

HOW YOU’LL BE COMPENSATED

onX is committed to compensating all employees fairly and equitably for their contributions. For this position, applicants can expect to make between $112,000 and 140,000 upon hire. The pay range will vary based upon experience, skills, certifications, education among other factors as required in the job description. In addition, full-time onX employees are eligible for a grant of common share options with a vesting schedule and an annual bonus of 10% based on company performance.

WHAT WE’RE OFFERING YOU

• Competitive salaries, annual bonuses, equity, and opportunities for growth
• Comprehensive health benefits, including a no-monthly-cost medical plan
• Paid parental leave of 13 weeks for birthing parents and 5 weeks for non-birthing parents
• 401k matching at 100% for the first 3% you save and 50% from 3-5%
• Company-wide outdoor adventures and amazing outdoor industry perks
• Annual “Get Out, Get Active” funds to fuel your active lifestyle
• Flexible time away package that includes PTO, STO, VTO, and paid holidays

PERFORMANCE ESSENTIALS

In this role, success is driven by cognitive abilities such as concentration and problem-solving, essential for our computer-centric tasks. onX will explore reasonable accommodations to ensure that individuals with diverse abilities can fully engage in and contribute to the essential physical and mental functions of the job. If you need assistance or accommodation, please contact us at [email protected].

Position open until filled.

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