About the Role

The Director, Marketing Creative & Art Direction, Minecraft is a senior creative leader responsible for defining and leading visual creative strategy, art direction, design, and integrated creative across priority Minecraft marketing initiatives. This role translates established business and brand strategy, audience insight, cultural signals, channel behavior, and performance learning into distinctive creative strategies, platforms, campaign architectures, and scalable design systems.

The Director leads creative from brief shaping and concept development through production, launch, and learning, while making strong decisions around creative resourcing, partner strategy, investment, and creative tradeoffs in close partnership with Production. Operating as a T-shaped, AI-enabled player-coach, the Director leads at portfolio level while remaining hands-on at consequential moments to raise the creative bar, develop talent, and enable teams and partners to deliver outstanding work at scale. 

Key Responsibilities

• Lead the creative vision, strategy, and art direction across Minecraft's marketing initiatives, translating business priorities and brand strategy into distinctive creative platforms, campaigns, and audience experiences.

• Drive creative excellence from concept through launch and optimization, shaping creative strategy, campaign architecture, visual systems, and execution while using audience insights, performance data, and market learning to continuously raise the impactof the work.

• Make strategic decisions on creative investment, resourcing, capabilities, and partner relationships, ensuring the right mix of internal talent, agencies, studios, and specialist partners to achieve ambitious creative outcomes.

• Provide hands-on creative leadership at critical moments while building scalable creative frameworks, standards, and systems that enable ideas to succeed consistently across channels, markets, teams, and platforms.

• Develop creative talent, strengthen creative capability across the organization, and champion the responsible use of AI and emerging technologies to accelerate creative exploration, iteration, and execution while maintaining originality, quality, brand integrity, and player trust.

What You'll Need to Succeed

• Experience as a senior creative leader within a game publisher, game studio, or creative agency supporting AAA games.

• Strong understanding of gaming audiences, player communities, creators, gaming culture, and channel behavior.

• Strong creative business judgment, including experience making decisions about creative resourcing, agency and production partner strategy, creative investment, and quality tradeoffs to deliver ambitious work at global scale. 

• A portfolio demonstrating exceptional creative direction, art direction, visual storytelling, and integrated campaign thinking for globally recognized games or entertainment franchises. 

• Experience translating game, franchise, audience, brand, and business strategy into distinctive creative platforms that scale across launches, ongoing engagement, channels, regions, and audiences. 

• Experience developing senior creative talent, raising the creative quality bar, and enabling creative teams to operate with greater clarity and autonomy. 

• Experience applying AI-enabled and emerging creative technologies to concept development, prototyping, iteration, production, and creative workflows. 

Bonus

• Additional experience in broader entertainment categories, such as theatrical film, streaming, television, theme parks, location-based entertainment, consumer products, or other fandom-driven franchises. 

What You Need to Know

We’re looking for candidates who are eligible to work in Sweden. Since our hybrid work model requires three onsite days per week, you’ll need to be based in Stockholm to collaborate with your team and soak up the studio energy.