Job Summary

LANEIGE is seeking a strategic, results-driven Senior Manager, National Media to lead the planning, execution, optimization, and innovation of national paid media programs across key digital channels. This individual will serve as the primary lead across agency, platform, and internal stakeholders to deliver best-in-class media performance against brand and business objectives.

The ideal candidate combines strong analytical capabilities with a passion for emerging media trends and consumer behavior. They will lead media strategy development, creative asset briefing and management, campaign optimization, measurement, and ongoing performance recommendations while identifying new opportunities to drive brand awareness, engagement, and conversion.

Key Responsibilities

Media Strategy & Planning

• Develop and execute national paid media strategies aligned with brand priorities, product launches, and business goals.
• Lead paid media strategy and go-to-market planning for key innovation launches, ensuring media investments, audience strategies, creative assets, and measurement plans are fully aligned to launch objectives.
• Partner with cross-functional teams to ensure media plans support key marketing initiatives and moments throughout the year.
• Recommend channel allocations, audience strategies, and investment approaches to maximize campaign impact.
• Continuously evaluate the competitive landscape and media trends to identify opportunities for growth.

Agency & Platform Management

• Serve as the primary day-to-day lead for the brand's paid media agency relationship.
• Manage media planning, execution, reporting, and optimization processes across campaigns.
• Build and maintain strong partnerships with key media platforms, including Meta, TikTok, Google, YouTube, Pinterest, and emerging channels.
• Leverage platform relationships to access beta programs, new ad products, innovation opportunities, and strategic partnerships.
• Lead regular business reviews with agency and platform partners to ensure continuous improvement and alignment to business objectives.

Creative Asset Development & Management

• Own the paid media asset briefing process, translating campaign objectives into clear creative requirements and channel recommendations.
• Partner closely with Brand Marketing and Creative teams to ensure assets are developed according to platform best practices and campaign goals.
• Develop and manage creative testing roadmaps across audiences, formats, messaging, and placements.
• Recommend creative optimizations and content strategies to improve campaign effectiveness.
• Oversee creative rotations and ensure assets are delivered on time to support campaign launches.

Performance Optimization & Reporting

• Monitor campaign performance and lead weekly optimization reviews with agency partners.
• Analyze channel, audience, and creative performance to identify opportunities for greater effectiveness and efficiency.
• Deliver ongoing performance recommendations and actionable insights to the Brand team and Marketing leadership.
• Develop and present campaign recaps, learnings, and strategic recommendations to senior leadership.
• Establish test-and-learn frameworks focused on audience targeting, creative performance, bidding strategies, and emerging media opportunities.
• Track and report against key business and media KPIs, ensuring investment decisions are data driven.

Budget Management & Forecasting

• Manage and forecast paid media budgets to ensure investments align with brand priorities and performance objectives.
• Monitor spend pacing and proactively recommend shifts in investment based on performance and evolving business needs.
• Partner with Marketing leadership and Finance teams on annual planning, budget allocation, and investment recommendations.
• Ensure efficient budget management and accountability across all paid media initiatives.

Measurement & Business Impact

• Establish measurement frameworks and success metrics for all paid media campaigns.
• Partner with Analytics, E-commerce, and Marketing teams to evaluate media effectiveness and contribution to business objectives.
• Drive learning agendas and performance analysis to identify opportunities for growth and continuous improvement.
• Translate campaign and platform insights into business recommendations that influence future marketing strategies.

Consumer & Audience Insights

• Leverage consumer research, audience data, and platform insights to identify emerging behaviors, trends, and media opportunities.
• Translate media learnings into actionable recommendations for Brand, Creative, and Product Marketing teams.
• Champion audience-first planning approaches that deepen engagement and drive incremental growth.

Innovation & Emerging Media

• Identify and evaluate new media opportunities, emerging platforms, ad formats, and technologies.
• Recommend strategic tests that position LANEIGE at the forefront of digital marketing and consumer engagement.
• Stay informed on evolving platform capabilities, industry trends, and consumer behaviors.
• Champion a culture of experimentation, innovation, and continuous learning across paid media efforts.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field.
• 6-8+ years of paid media, digital marketing, or performance marketing experience.
• Experience managing agency partners and cross-functional stakeholders.
• Deep expertise across paid social platforms, including Meta and TikTok.
• Strong understanding of full-funnel media strategy, from awareness through conversion.
• Experience developing media strategies for product launches and brand campaigns.
• Strong understanding of digital measurement, attribution, and performance analytics.
• Proven ability to translate complex data into actionable business recommendations.
• Experience managing multi-million-dollar annual media budgets.
• Excellent project management, communication, and presentation skills.
• Beauty, prestige beauty, luxury, fashion, or consumer lifestyle brand experience preferred.

Success in This Role

• Delivers paid media performance against awareness, engagement, traffic, efficiency, and business KPIs.
• Improves campaign effectiveness through rigorous testing, optimization, and measurement practices.
• Establishes strong agency and platform partnerships that unlock growth and innovation opportunities.
• Provides clear, actionable recommendations that influence marketing strategy and investment decisions.
• Ensures creative assets are optimized for platform performance and campaign goals.
• Identifies and launches innovative media opportunities that create measurable business impact.
• Serves as a trusted strategic advisor to Brand leadership through data-driven insights and recommendations.

AMOREPACIFIC, US, INC is an equal opportunity and Affirmative Action employer. We actively seek to maintain a diverse work force, and AMOREPACIFIC US, INC therefore recruits qualified applicants without regard to race, color, religion, gender, national origin, age, disability, or Vietnam veteran status.