The Opportunity:

In this role, you are responsible for executing regional marketing strategy and independently leading programs that drive measurable business outcomes. Working within regional priorities, you are trusted to make decisions, adapt plans as conditions change, and take ownership of program performance from planning through results.

Approximately 50% of your work is self-directed, requiring sound judgment, strong prioritization, and accountability for outcomes. Success in this role comes from balancing execution with strategic thinking, identifying opportunities for improvement, and sharing best practices that increase team effectiveness.

You are expected to leverage AI as a core part of your work, applying it thoughtfully to improve productivity, scale repeatable processes, and enhance decision-making. This includes identifying where AI can create efficiencies, where human judgment remains essential, and developing workflows that can be adopted across the team.

What makes you a Great Fit:

• Lead regional marketing programs from planning through execution and retrospective, including program strategy, budget management, goal setting, delivery, and performance reporting.
• Execute ABM and regional marketing initiatives, partnering closely with Sales and SDR teams while contributing to prioritization and program planning.
• Independently manage day-to-day decisions, proactively address risks, and escalate issues when appropriate.
• Serve as a proficient user of core marketing platforms, including Splash, Zuddl, Salesforce, and Monday.com, while identifying opportunities to improve processes and tooling.
• Develop and document AI-enabled workflows that improve efficiency, consistency, and scalability across marketing operations, event execution, and reporting.
• Identify opportunities to apply AI and automation across regional marketing programs and contribute to the development of shared team processes and best practices.
• Analyze program performance and translate data into actionable insights and recommendations.
• Plan and manage projects independently, set realistic timelines, coordinate stakeholders, and deliver on commitments.
• Provide guidance and support to Associates, contractors, and other team members on shared initiatives.
• Build expertise in Grafana's go-to-market strategy, regional marketing programs, and the ecosystem of channels, vendors, and partners that support growth.

What you'll bring at this level:

• Located on the West Coast of the United States
• 3-5 years in field or regional marketing, or events, including end-to-end ownership of programs
• Strong project, time, and stakeholder management, with consistent attention to detail
• Independent proficiency with Splash, Zuddl, Salesforce, and Monday.com or similar
• Demonstrated experience operationalizing AI in marketing work: reusable prompts, documented processes, or lightweight automations
• Open source go-to-market motion and the regional market a plus
• Willingness to travel approximately 40%

What success looks like at:

• The program you own runs cleanly, from start to finish, and hits its goals.
• You keep moving as priorities shift, without direction at each step.
• Problems get caught and handled before a customer ever feels them.
• Your reporting leaves people with a story and a lesson, not just numbers.
• The AI workflows you build get picked up by others, so the team produces more without adding headcount.
• You find and close process gaps, and the junior teammates you guide do better work for it.

Compensation & Rewards:

In the US, the OTE (On-Target Earnings) compensation range for this role is $123,000 - $150,000. Actual compensation may vary based on level, experience, and skillset as assessed throughout the interview process. All of our roles include Restricted Stock Units (RSUs), giving every team member ownership in Grafana Labs' success. We believe in shared outcomes—RSUs help us stay aligned and invested as we scale globally.