Initiative is a proud member of Omnicom Media. We are a global media agency dedicated to driving growth for our clients through innovative strategies and data-driven insights. By working in close collaboration with our affiliate companies – Kinesso and Yune – we create exceptional, tailored marketing campaigns that connect brands with their audiences in meaningful ways.

Position Summary

Initiative is Nike's and Jordan brands media agency of record for EMEA, responsible for strategy, integrated media planning and activation, measurement, and data & technology services across 34 countries. Partnering with Nike is an extraordinary opportunity requiring extraordinary talent. Our vision is to build the best integrated team connecting brand and performance to deliver best in class outcomes. The Nike Initiative EMEA team is a highly diverse team, attracting the sharpest emerging and established media experts across all disciplines in the industry. With the chance to grow and do great work people all over the region will see, admire, and respond to.

Key Responsibilities

• Responsible for the delivery of accurate, impactful inputs that power the client’s communications plan and grow their business.
• Responsible for the timely, accurate delivery of day-to-day requests from the team.
• Responsible for regular trend identification, culture and competitive analysis for client.
• Support on the development of Connections Architectures via Velocity Planning to guide all Territories on how best to deliver on communications tasks across all touchpoints.
• Work with the Associate Director and Partnerships team to develop the RFP to develop the best possible plan for the communications idea.
• Manage the team output and development of the flowchart grounded in the communications idea, including oversight of the plan being accurately produced within Lumina to address the business goals.
• Manage aggregation of media plans and budgets (planned and actualized) across all markets for distribution to EMEA HQ.
• Manage budget forecasting from annual to weekly, inclusive of delivery metrics forecast (for ad-hoc & always-on campaigns).
• Ensure the communications ecosystem extends beyond paid through the integration (and quantification) of owned, earned and shared impacts.
• Lead the best practice production of audience and communications data and intelligence for the development of the communications plan, utilizing relevant tools and techniques.
• Contribute to the ideation team sessions in conjunction with the Strategy team and relevant SBU to generate creative & compelling connections idea.

Desired Skills & Experience

• Bachelor degree in related field or equivalent work experience.
• Comprehensive experience in integrated planning role in media, publisher / vendor, or communications discipline (digital, content)
• Excellent written, verbal communication and presentation skills.
• Experience leading client status meetings and follow-on communications.
• Understanding audience & category insights as well as application of these to briefs and campaigns.
• Media planning for digital and offline channels in EMEA5 or similar markets.
• Owning Media and budget recommendations to respond to client briefs.
• Building visual & clear response decks which excite the client.
• Managing specialist buying teams (digital, social, offline) to build line-by-line Media Plans
• Managing production process and being lead POC for client on go-live status.
• Acute eye for detail especially during the finance and reconciliation process once campaigns complete.
• Excellent reporting and measurement skills and being able to explain campaign success.
• Experience in managing or developing junior staff members.
• Ability to delegate and oversee direct reports.
• Strong time-management and organizational skills.

Within Initiative, you’ll enjoy a range of benefits, such as:

• 27 days off per year, including 26 vacation days and 1 “Celebrate You” day (based on a 40-hour workweek)
• Hybrid and flexible working options to support a healthy work-life balance—and even work from abroad for up to 14 days per year
• Comprehensive growth support, smooth onboarding with a 100-day plan and personal buddy, plus ongoing development through a strong Learning & Development team
• An inspiring environment where you’ll work with leading A-brands, collaborate with experienced international colleagues, and have the freedom and trust to take initiative and shape your role
• Healthy catering in the office, free lunch once a week, plus a variety of healthy snacks always available
• Referral Bonus – bring someone you know to Omnicom Media and enjoy a generous referral reward in return.
• A variety of group sports activities, from marathons and cycling events to walking races and internal company tournaments.
• Fun social events, including a Summer and End of Year party, pub quizzes, team outings, and themed events like Diversity Day celebration and Partners Festival
• Lease bicycle plan and travel reimbursement to support your commute and sustainable mobility
• Exclusive employee discounts: enjoy great deals on fashion, electronics, and leisure activities all year round

A Global Powerhouse

Omnicom Media is the world’s largest and most connected media and advertising organization. Bringing together leading agencies such as OMD, UM, PHD, Initiative, Kinesso, Flywheel, Annalect, TRKKN, Hearts and Sciences and YUNE, we combine media, data, technology, creativity and strategy in one integrated organization, helping brands grow in a rapidly changing media landscape. We’re proud to work with iconic brands like Nike, L’Oréal and McDonald’s as well as leading local and regional brands