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Job Title: Director, Brand MarketingDepartment: Commercial – MarketingReports To: VP, Commercial Brand Executive Location: Woburn, MA or Raleigh, NCJob Type: Full-TimePosition Summary:We are seeking a Director, Brand Marketing to lead the strategic and tactical marketing efforts across a portfolio of products within our growing commercial organization. This individual will be responsible for driving North America brand strategy, in-line marketing execution, and launch planning for both current and future brand assets. The ideal candidate brings a minimum of 10 years of experience in the pharmaceutical or biotech industry, including at least 5 years of U.S.-based marketing experience, with CNS experience preferred.Key Responsibilities:Brand Strategy & Execution

• Develop and execute integrated marketing plans for in-line brands, aligning with corporate and commercial objectives.
• Manage day-to-day brand operations, ensuring timelydevelopment, production and execution of campaigns, messaging, and materials that optimize brand awareness and performance relative to established brand goals.
• Monitor brand performance, KPIs, and market dynamics to optimize marketing strategy and inform tactical pivots.
• Collaborate on conducting primary research and assessing secondary research data to garner market insights and inform brand strategy.

Portfolio Management

• Oversee a portfolio of products at various lifecycle stages (pre-launch, launch, growth, maturity).
• Prioritize and allocate resources across brands to maximize impact and ROI.
• Ensure brand consistency while tailoring approaches to product-specific needs and market segments.
• Work with sales training, commercial functional partners, medical and legal teams on developing and implementing commercial training for the franchise.
• Continually assess competitive marketplace to anticipate changes in the future landscape so that strategies can be revised accordingly.

Launch Planning & Readiness

• Lead cross-functional launch readiness efforts for new indications or products within the portfolio.
• Partner with key stakeholders across Medical Affairs, Market Access, Sales, Regulatory, and external agencies to deliver high-quality, compliant promotional and educational content.
• Develop and manage North America launch timelines, training materials, and field execution strategies.

Stakeholder & Team Collaboration

• Serve as a key liaison between marketing and the field force, driving alignment on strategy and messaging.
• Collaborate with external partners, agencies, and vendors to develop omnichannel marketing campaigns.
• Engage with KOLs and gather market insights to inform brand planning and positioning.

Qualifications:

• Bachelor’s degree in Marketing, Life Sciences, Business, or related field required; MBA or advanced degree preferred.
• 10+ years of experience in the pharmaceutical or biotech industry.
• 5+ years of in-line marketing / launch experience in U.S. pharma/biotech markets
• CNS experience preferred.
• Proven ability to manage multiple brands or indications simultaneously.
• Strong cross-functional leadership and communication skills.
• Experience working in a fast-paced, evolving organization with a hands-on and collaborative approach.

Work Environment & Travel:

• Hybrid or office-based, depending on location.
• Travel: ~20–30% (including conferences, sales meetings, field rides, etc.)

#LI-Onsite #LI-Full-time