job purpose:

The Senior Director, Digital Commerce Strategy & Growth leads the development and execution of fairlife’s digital commerce strategy, plans, and measurement across our retail marketplace— translating strategic analysis, insights, and future-enabling capabilities into growth. Serving as the critical link between current digital commerce performance, future capability enablement, and integration into customer plans (CBP / MYP / JBP), this role brings deep channel expertise and thought leadership to Customer Business Planning and Top-to-Top (T2T) engagements as a partner to customer and retail sales leads. The Senior Director also ensures fairlife’s digital shelf strategy is consistent and brought to life across retailers and collaborates and orchestrates cross-functionally — across Sales, Commercial, RGM, and Brand Marketing — while serving as the key connector to NAOU’s digital commerce strategy and capabilities.

responsibilities:

• Lead the overarching customer digital commerce strategy — including the customer investment approach — and integrate it into customer CBP / MYP and Sales JBPs. 

• Own end-to-end digital commerce plans, measurement, and insights for retail marketplace; establish and maintain performance measurement frameworks that track digital shelf effectiveness and eCommerce growth. 

• Partner on Customer Business Plan (CBP) and Top-to-Top (T2T) discussions with data-driven recommendations, performance analysis, and future-enabling capabilities. 

• Identify and advance opportunities to accelerate digital ambition with retail partners, and translate complex data sets into clear, actionable narratives that inform strategic decision-making. 

• Ensure the digital shelf strategy is consistent and brought to life through syndication, adhering to customer-specific guidelines and capabilities while upholding fairlife standards. 

• Influence retailers, bottlers, vendor partners, and internal cross-functional teams on digital shelf strategy and execution. 

• Collaborate and orchestrate cross-functionally (Sales, Commercial, RGM, Brand Marketing) to deliver integrated digital commerce strategies. 

• Serve as the key connector to NAOU’s digital commerce strategy and capabilities, aligning fairlife’s approach and leveraging shared capabilities. 

• Lead and develop the brand-aligned Digital Commerce Growth team, setting direction, building capability, and creating development opportunities for the future. 

skills/qualifications required:

• 12+ years of progressive experience in digital commerce, eCommerce, shopper marketing, customer strategy, sales strategy, or related commercial roles 

• Strong experience in consumer goods, beverage, or retail-driven environments, with deep understanding of retailer eCommerce and omnichannel business models 

• Demonstrated expertise in digital commerce strategy, customer planning, retail media, digital shelf, and performance measurement 

• Proven ability to translate complex data and insights into actionable growth strategies and compelling customer and executive-level narratives 

• Experience influencing retailers and leading digital commerce strategy within Customer Business Planning, Joint Business Planning, and senior customer engagements 

• Proven track record of building, leading, and developing high-performing teams and evolving organizational capabilities 

• Collaborative leader with demonstrated ability to influence and orchestrate across Sales, Brand Marketing, Commercial, RGM, customers, and external partners 

• Exceptional communication, executive presence, and ability to influence senior internal and external stakeholders 

• Bachelor’s degree required; MBA or advanced degree preferred 

• Ability to thrive in a fast-paced, entrepreneurial environment 

how fairlife nourishes you:

At fairlife, we believe in better — and that includes how we support our people. We offer a comprehensive suite of benefits and wellbeing resources designed to support you physically, emotionally, socially, and financially, both in and out of work.

• Comprehensive medical, dental, and vision coverage, effective day one!

• Supplemental health plans (hospital indemnity, accident, and critical illness insurance)

• Paid Time Off to recharge and support work-life balance

• Paid parental leave & adoption assistance (up to $10,000)

• Parental support & family care benefits, including childcare resources and lactation support

• 401(k) to support retirement planning with up to 9% in employer match

• Wellness reimbursement (up to $500 for qualified wellbeing expenses)

• Employee Assistance Program (EAP) for emotional wellbeing and work-life support

• Company-paid life insurance and short-term disability

• Employer HSA funding (for HDHP participants)

• Tuition reimbursement (up to $10,000) and student loan repayment ($200/month)

• Learning & development programs to unlock your full potential

• Rewards & recognition, matching gifts, free product, and Business Resource Groups

• Our manufacturing facilities are climate-controlled and a pristine work environment

fairlife’s nour!sh program is designed to meet you where you are — supporting your individual wellbeing journey while enabling you to do your best work every day.

position location: Chicago, IL

reports to: VP, Digital Commerce

travel requirements: 10-15%

exempt/nonexempt: exempt