About the Role:

As the Channel Lead, you will lead the vision, voice, and execution for MrBeast’s behind-the-scenes storytelling - capturing, shaping, and publishing the stories behind the main-channel videos and the world of Beast. You’ll be responsible for building and leading a small, hands-on team that uncovers genuine moments, and crafts them into compelling, watchable stories.

This role requires a deep YouTube brain - someone who’s lived in the platform long enough to know what works instinctively. This is a builder role for someone who can think like a creator, lead like a producer, and operate like a strategist. If that sounds like you, read on below.

What You’ll Do:

• Lead the vision, tone, and publishing cadence for the MrBeast2 - defining what stories get told, how they’re told, and why they matter.
• Partner closely with the main-channel production leads to identify compelling arcs during shoots and post - the people, challenges, and details that make each video memorable.
• Ensure BTS content supports the broader MrBeast ecosystem: main channel, social channels, and brand partnerships.
• Use YouTube and social analytics to identify what formats or story types drive engagement and iterate quickly based on performance.
• Collaborate with content leadership team to maintain a clear identity and purpose for the channel.
• Experiment with new formats (vlog, docu-style, mini-series, personality-driven shorts) to expand how the audience experiences the MrBeast world.
• Build and maintain organizational systems for footage management, post workflows, and publishing calendars.
• Serve as the connective tissue between creative chaos and polished storytelling - turning spontaneous moments into clear, entertaining narratives.

What You’ll Bring:

• 7–10+ years in YouTube or content production, ideally with hands-on experience as a creator or working directly with creators.
• Proven success leading small, high-output creative teams in fast-moving, creator-driven environments.
• Deep understanding of YouTube storytelling - how pacing, title/thumbnail, and narrative rhythm impact retention and growth.
• A strong editorial instinct: you know when something’s authentic, funny, or emotionally real, and how to shape it into watchable form.
• Ability to think both creatively and analytically, understanding pacing and the data that reinforces good instinct.
• Ability to synthesize chaos into clarity - managing shifting priorities and personalities while keeping output steady.
• Excellent communication and people-management skills, able to partner with creative leadership and advocate for your team’s needs.
• Curiosity, humility, and high creative standards — you find meaning in the process and joy in the details.
• Ability to work onsite in Greenville, NC (relo support provided)