job purpose: The Franchise Field Operations Manager will be a thought partner to the fairlife sales team in each region, the Coca-Cola retail teams, Bottlers, Customers, and other partners to build and manage sales and commercial functions within the market focused primarily on the DSD products within the fairlife portfolio. They will act as a key Franchise partner, support customer activity, and participate in multiple functions with our bottling partners in sales execution & commercial operations. The Franchise Field Operations Manager will be responsible for identifying bottler/ market specific commercial and customer needs, incorporating national and regional priorities as well as bottler-specific metrics and incentives. This position will also participate in NAOU franchise and bottler commercial and sales routines to ensure proper prioritization for fairlife DSD brands that align with fairlife business goals and objectives.

The ideal candidate understands that true value creation, both for our customers and the company, is built upon a long-term, shared vision of growth that is grounded in consumer and shopper needs/occasions and informed by leading edge category and channel insights. This individual will work seamlessly across multiple functions within fairlife and the Coca-Cola North American Operating Unit (NAOU) to provide compelling category selling stories that deliver long-term, profitable growth for the company and our most valued retail partners.

responsibilities:

• Lead franchise, customer execution, and commercial priorities for fairlife’s DSD portfolio within the NAOU and assigned geography, working closely with bottling partners.
• Collaborate with regional sales, Key Account Managers, bottler, and NAOU commercial leaders to share customer‑specific selling stories using consumer, shopper, and category insights.
• Provide local perspective and analytical support for Collaborative Business Plans and strategic customer meetings.
• Assess local market nuances and bottler needs to tailor plans and develop regional programming aligned with business goals.
• Influence local decision makers and secure buy‑in for programming to deliver annual business objectives.
• Conduct store visits with bottling partners to support execution.
• Work cross‑functionally with Sales, Commercial, RGM, Shopper Marketing, NAOU teams, and Category Strategy.
• Prioritize across customers and RTM to ensure timely, flawless execution of category selling stories.
• Deliver annual and long‑term KPIs, including brand acceleration, innovation sell‑in, and revenue/profit growth.
• Identify growth opportunities using Nielsen, Numerator, retailer data, and Coca‑Cola tools to build insights and selling stories.
• Communicate confirmed programming from fairlife and NAOU teams to maximize execution.
• Manage business performance within assigned geography; support leadership in tracking execution and reporting results.
• Assist in annual Sources of Growth planning with bottler commercial, customer, revenue growth, and Coca‑Cola franchise teams.
• Partner with Key Account Managers to develop bottler‑delivered selling materials for priority customers.
• Evaluate programming effectiveness and ROI to inform future plans.
• Identify territory and account growth opportunities and ensure all deadlines are met.

skills/qualifications required:

• Bachelor’s Degree in related field required
• 3-5+ years of CPG sales and/or commercial experience required, with a focus on food or beverage products preferred
• Strong ability to leverage and manipulate data and insights to tell a compelling story and drive business plan objects
• Strong analytical capabilities utilizing Nielsen, IRI, customer shopper data or similar programs
• Effective communication, interpersonal, and organizational skills
• Strong business and financial acumen
• Ability to leverage combination of relationship development and data-driven influencing to achieve business goals
• Proactive attitude with entrepreneurial skill set, who thrives in a multi-tasking environment
• Ability to work independently and collaboratively across cross-functional groups, and take programs from concept to completion
• Strong project management experience
• High proficiency with all Microsoft Office platforms
• Demonstrated ability to deliver creative solutions that meet business objectives in response to inevitable market challenges
• Demonstrated knowledge of building sales presentations
• A vehicle, valid driver’s license, and proof of insurance.

how fairlife nourishes you:

At fairlife, we believe in better — and that includes how we support our people. We offer a comprehensive suite of benefits and wellbeing resources designed to support you physically, emotionally, socially, and financially, both in and out of work.

• Comprehensive medical, dental, and vision coverage, effective day one!
• Supplemental health plans (hospital indemnity, accident, and critical illness insurance)
• Paid Time Off to recharge and support work-life balance
• Paid parental leave & adoption assistance (up to $10,000)
• Parental support & family care benefits, including childcare resources and lactation support
• 401(k) to support retirement planning with up to 9% in employer match
• Wellness reimbursement (up to $500 for qualified wellbeing expenses)
• Employee Assistance Program (EAP) for emotional wellbeing and work-life support
• Company-paid life insurance and short-term disability
• Employer HSA funding (for HDHP participants)
• Tuition reimbursement (up to $10,000) and student loan repayment ($200/month)
• Learning & development programs to unlock your full potential
• Rewards & recognition, matching gifts, free product, and Business Resource Groups

fairlife’s nour!sh program is designed to meet you where you are — supporting your individual wellbeing journey while enabling you to do your best work every day.

position location: Southern California Territory

reports to: Senior Director, Franchise Leadership

travel requirements: up to 75%

exempt/nonexempt: exempt