About the Role:

Planet is looking for a strategic Industry Marketing Manager to help grow our business in the Defense and Intelligence sector. In this role, you will work closely with stakeholders from across the global Defense and Intelligence business group to drive demand for our AI-powered solutions among government audiences in Europe, the Middle East and Africa.

This role sits on the Industry Marketing team and is responsible for developing and maintaining resources that resonate with military, defense and national intelligence audiences. On a day-to-day basis, you will deeply understand customer challenges, determine effective engagement strategies, and arm sales and marketing stakeholders with the right messaging, content, and competitive insights.

This role offers the opportunity to directly shape our regional defense and intelligence narrative in EMEA. As a go-to resource for cross-functional teams, you'll work closely with sales and guide key marketing functions to ensure we tell compelling stories across diverse content formats and channels. This role gives you the chance to market groundbreaking data products and AI-powered solutions built on our unique near-daily Earth scan, with your work being used by internal stakeholders at all levels and seen by senior military leaders.

The ideal candidate can rapidly grasp technical concepts and develop simple and effective narratives that resonate with our military and defense audiences. This role is expected to routinely present internally and should be adept at public speaking and evangelizing Planet’s mission and defense solutions.

This is a full-time, hybrid role which will require you to work from our London office 3 days per week.

Planet encourages applications from Veterans and Reservists.

Impact You’ll Own:

• Grow the market for our unique AI-powered solutions that detect threats across globally dispersed military, commercial sites, and open water.
• Support new GTM initiatives (product launches, solution development, partnerships) and our Constellation Services business; assess gaps and identify opportunities for market expansion.
• Ensure we bring compelling positioning and messaging to intelligence and defense audiences.
• Produce and maintain a portfolio of industry specific marketing assets and sales enablement tools (presentations, data sheets, demos, battlecards, etc.).
• Partner with Account-Based Marketers to strategize on account-specific marketing campaigns and content to support pipeline growth and expansion.
• Partner with product and pre-sales engineering teams to build interactive demos and narratives demonstrating product value for proposals, industry events, and executive meetings.

What You Bring:

• 6+ years of experience in Product, Solutions or Industry Marketing
• Bachelor’s degree in a relevant field
• Direct experience working within the intelligence or defense sector
• Track record positioning and marketing B2G/enterprise products
• Exceptional listening and influence skills
• Excellent writing, communication, and presentation skills
• Creative and analytical thinking skills; ability to synthesize information
• Excellent attention to detail
• Experience partnering with product, sales, and executive stakeholders and communicating across leadership
• Excellent organizational skills, self-starter with ability to collaborate across departments

What Makes You Stand Out:

• Military service background or direct operational experience in Space Command or Geospatial (GEOINT) roles; previous employment in a Space Capability Development department in any Front Line Command (FLC) and / or roles in Defence Procurement DE&S (NAD)
• Experience working with international sales teams
• Active, current, or previously held security clearance

Application Deadline:

11:45p / 23:45 CET on the date stated below. Applications are reviewed on a rolling basis. This posting may be removed earlier than projected if a suitable pool of applications has been received. For this reason, we recommend applying as soon as you are able to.

Export Control Requirements:

Planet Labs Germany GmbH is authorized to receive U.S. export-controlled information at Planet under an export license issued by the Bureau of Industry and Security. This position requires access to export-controlled information, and as such, employment (or hiring of a contractor) is contingent upon the candidate’s ability to access all applicable export-controlled information without additional export licensing being required by the Bureau of Industry and Security and/or the Directorate of Defense Trade Controls.

Benefits While Working at Planet:

These offerings are dependent on employment type and geographical location, based upon applicable law or company policy.

• Paid time off including vacation, holidays and company-wide days off
• Employee Wellness Program
• Home Office Reimbursement
• Monthly Phone and Internet Reimbursement
• Tuition Reimbursement and access to LinkedIn Learning
• Equity
• Volunteering Paid Time Off

Compensation:

The expected starting gross salary range for this role is listed below. Individual placement within this range is determined objectively based on gender-neutral criteria such as your skills, qualifications, and professional experience. This position may also be eligible for discretionary bonuses and/or equity.