Sr Technical Product Marketing Manager
Couchbaseinc
Raleigh
Couchbase, the operational data platform for AI, empowers businesses to succeed by bringing data to life in new ways. Major market-leading companies rely on Couchbase for mission critical operational, analytical, mobile and AI workloads. Built to replace legacy infrastructure and fragmented data services, Couchbase empowers enterprises with a unified platform architected for performance, flexibility and global scale.
With Couchbase, organizations bring their data to life, launching game‑changing customer experiences, exploring the limitless potential of AI, and seamlessly extending applications from the cloud to the edge and beyond. Couchbase’s AI‑ready technology and enterprise partnership model eliminate complexity and reduce total cost of ownership, enabling teams to stay agile, innovative and secure.
Couchbase believes data should never slow you down, but act as the foundation for your next breakthrough. Discover why Couchbase is trusted to help the world’s biggest players scale, move fast and stay resilient, no matter what’s next on their roadmap. Visit couchbase.com and follow us on LinkedIn and X. Want to be part of our story? Apply today!
Senior Technical Product Marketing Manager
Product Marketing · Couchbase
Location: Remote (US) or Raleigh, NC
Full-time
Reports to: VP, Product Marketing
About Couchbase
Couchbase is the operational data platform for AI — a scalable foundation for enterprise operational, analytical, mobile, and AI workloads that replaces fragmented legacy infrastructure and data services. We help the world's most demanding organizations power peak digital experiences, harness AI, and scale globally, all with less risk and lower total cost of ownership.
Our customers count on us for greater than 99.999% availability and sub-millisecond latency, and 53% of Couchbase customers have realized a greater than 50% reduction in total cost of ownership. Available as a fully managed cloud service (Capella) and self-managed software, Couchbase is where operational data, search, analytics, mobile/edge, and AI come together on a single platform.
The Role
We're hiring a Senior Technical Product Marketing Manager to be the technical storyteller for the Couchbase platform. You'll translate deep product capability into differentiated narratives, proof, and enablement for technical audiences — developers, architects, DBAs, and platform teams — and arm our field with the demos, content, and competitive ammunition they need to win.
This is a hands-on role for someone who is equally comfortable in an architecture diagram, a query console, and on stage. You'll partner closely with Product Management, Engineering, Sales Engineering, and Developer Relations, and play a central role in product launches and go-to-market motions across our portfolio.
What You'll Do
- Own the technical narrative. Turn complex platform capabilities — distributed architecture, performance, scale, AI/vector search, mobile/edge sync — into clear, differentiated positioning and messaging for technical buyers and influencers.
- Create technical content. Produce solution briefs, reference architectures, whitepapers, benchmark and TCO validations, blog posts, and technical FAQs that make the case with evidence, not adjectives.
- Build demos and proof points. Develop and maintain compelling product demos and hands-on proof assets; partner with Field Engineering on POC playbooks and enablement.
- Drive competitive intelligence. Run hands-on technical teardowns of competing databases and data platforms; distill findings into battlecards, win themes, and objection handling.
- Enable the field. Equip Sales and Sales Engineering with the technical assets, talk tracks, and training to qualify and advance opportunities.
- Be a technical spokesperson. Represent Couchbase in webinars, conferences, developer communities, and analyst briefings; make technical audiences believe.
- Partner on launches. Work with PM and Engineering to validate messaging, shape launch plans, and feed customer and field insight back into the roadmap.
What You'll Bring
- 6+ years in technical product marketing, developer relations, solutions/sales engineering, or a comparable technical role in enterprise software — ideally databases, data infrastructure, or cloud.
- Genuine technical depth: you can reason about databases (NoSQL and SQL), distributed systems, and cloud platforms (AWS, GCP, or Azure), and you're comfortable reading architecture diagrams and writing queries or code snippets.
- A track record of building demos and technical content that move technical audiences to act.
- Exceptional written and verbal communication — you can go deep with an engineer and up-level for an executive in the same day.
- Experience with competitive positioning and sales enablement in a B2B technical product.
- Confidence presenting to technical audiences, on stage and on camera.
- Bachelor's degree in Computer Science or a related field, or equivalent hands-on experience.
Nice to Have
- Hands-on experience with Couchbase, MongoDB, or other NoSQL / document databases.
- Familiarity with AI/ML, vector search, or retrieval-augmented generation (RAG).
- Exposure to mobile/edge or real-time analytics workloads.
- Experience marketing to developers and building technical community.
The anticipated starting base pay range for this role is listed below. Base salary is not the only component of our competitive total rewards package - you may also be eligible for bonus, commissions, and other benefits as described below. Actual compensation is influenced by a wide array of factors including but not limited to skill set, level of experience, licenses and certifications, and specific work location.
At Couchbase, we believe innovation thrives when diverse perspectives are at the table. We actively encourage applications from individuals of all backgrounds—including women, people of color, LGTBQIA+ professionals, veterans, and individuals with disabilities. If you see a role that excites you, but don’t meet every qualification, we still encourage you to apply.
Studies show underrepresented talent is less likely to apply unless they meet all the criteria. We encourage you to apply if you’re excited about the role and can bring strong contributions to our team.
If you require reasonable accommodations during the recruitment process, please let your recruiter know—we’re happy to support you.
We value diverse educational and career backgrounds. If your experience aligns with the role’s goals—even if it doesn’t follow a traditional path—we’d love to hear from you.
- Generous Time Off Program - Flexibility to care for you and your family
- Wellness Benefits - A variety of world class medical plans to choose from, along with dental, vision, life insurance, and employee assistance programs*
- Financial Planning - Retirement program* and Business Travel Insurance
- Career Growth - Be valued, Create value approach
- Fun Perks - An ergonomic and comfortable in-office / WFH setup. Food & Snacks for in-office employees.
- And much more!
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