The Role:

As a Senior Analyst, Digital Media (Social), (Internal title: Senior Analyst, Activation) on our Activation team - you’ll serve as a primary client point of contact, oversee campaign execution, project management and lead many aspects of program management and innovation. You’ll succeed if you’re a natural leader, have exceptional communication and organizational skills, and are a creative problem solver with an instinct to use data.

Please note, the official title for this position will be "Senior Analyst, Activation", upon hire.

What You Will Do:

• Refine your expertise in leveraging digital media channels for maximum impact – including social (Facebook, Twitter), video everywhere (Advanced TV: YouTube, Hulu, TV Networks, FireTV, Roku, etc), programmatic media via DSPs (audio, display/native, Digital Out of Home/DOOH, etc) search (SEM/PPC: Google, Bing, etc), UAC (Universal App Campaigns), 3rd Party Device Ads.
• Act as a key day-to-day contact for assigned clients and vendors; track, escalate and solve client issues.
• Partner with clients to understand their business goals, marketing objectives, and competitive constraints.
• Work closely with your Optimization & Innovation Manager and other Kepler team members to design and execute sophisticated programs that deliver breakthrough client results.
• Manage one or more Optimization & Innovation Analysts.
• Execute and monitor all aspects of campaign setup; measure performance using sophisticated data analysis.
• Contribute to weekly, monthly, and annual client insights and strategy reports; contribute to all aspects of ongoing program analysis.

Desired Skills and Experience:

• 2-3+ years of Paid Social & Programmatic digital advertising platforms experience (LinkedIn, Google Ads, Meta Ads, Bing Ads, Microsoft Ads, SEMRush, etc.), including UAC & 3rd Party Device Ad Managers (Roku, XBox, Playstation, etc.).
• Preferred experience with client and account management.
• Familiarity with ad policies and creative standards.
• In-depth knowledge of various inventory types, including video and display offerings.
• Understanding of the programmatic ecosystem and third-party inventory.
• Experience with people management preferred.
• Strong analytical skills and comfort with MS Excel, data analysis, and Internet technologies.
• Excellent English and Spanish communication skills (B2+ and above).
• Excellent presentation skills with a solid ability to create and build relationships.
• Effective troubleshooting and creative problem-solving skills for client issues.
• Ability to self-manage, juggle multiple priorities, and pay close attention to details.
• Ability to contribute to a fast-paced, entrepreneurial, team-based environment.