The role, in one line

You will build, scale and optimise global demand generation for one of Payhawk's GTM pod products, either Accounts Payable or Procurement, working directly with the CMO.

What you will own

Outcomes you will drive

• Pipeline and MRR for your product, across New Business and Expansion
• MRR and the number of Named Accounts won
• Pipeline from Named Accounts
• A consistent flow of "Engaged" Named Accounts each month
• Higher Engaged-to-SAL conversion rates, through highly relevant campaign motions
• Pipeline from ABM at a strong ROI per euro spent

Responsibilities

• Demand-generation strategy: Define how to generate demand for your product across new business and expansion motions.
• GTM Pod leadership: Steer a cross-functional marketing team (a "GTM Pod") alongside a Product Marketing Manager, and make the decisions on demand-generation initiatives.
• GTM Pod reporting: Contribute to monthly reports and leadership discussions, especially to justify spending decisions and marketing ROI.
• Budget ownership: Own the budget, deciding how to split it across demand-generation and demand-capture channels and initiatives to get the best cost-efficiency and marketing ROI.
• ABM strategy and architecture: Define the campaign structure, hypotheses, personas and targeting, in line with the new Named Accounts structure in the Revenue Org.
• Account funnel design: Build and maintain the framework and rules for how accounts move through each ABM funnel stage.
• Growth-focused execution: Launch campaigns quickly, test continuously and refine based on real-world feedback.
• Content creation: Create the key campaign assets (ads, emails, landing pages), and work with the Content Team on localisation.
• Multi-touch, multi-channel orchestration: Run campaigns across channels including digital ads, outbound email and gifting.
• AI-powered personalisation: Use AI and martech tools to tailor messaging and campaigns to each account segment.
• Performance analytics: Track and analyse how campaigns perform, and spot opportunities to optimise.
• Playbook development: Turn what works into repeatable models that can scale globally.
• BDR alignment: Work closely with the BDR team so ABM signals inform their outreach and drive conversion.
• AE alignment: Work closely with the AE team so MQLs are followed up quickly and well, and the pipeline you create gets won.

What you will need

Must-have

• 5+ years of B2B demand generation experience
• Proven experience building marketing strategies that support an outbound motion
• A proven track record of generating demand with Enterprise accounts
• Experience creating global "one-to-many" Account-Based Marketing campaigns
• Experience building programmatic marketing campaigns
• Experience working with a growth mindset, running high volumes of structured experiments to make marketing more effective
• A hands-on approach: you will set strategy, but also write copy, build landing pages and test new tools
• Strong leadership skills
• Strong communication and collaboration skills
• Fluent English
• Willingness to work from our office 4 days a week

Nice-to-have

• Demand generation experience in B2B SaaS or fintech

What you will get

• Recharge properly — 30 days of paid holiday
• Change the view — a week-long exchange to London, Amsterdam, Paris, Munich, Vilnius, Berlin, Sofia, or Barcelona
• Win together, celebrate together — regular team-wide events that are actually worth showing up to
• Covered, properly — additional medical care
• Stay in the game — a sports card, fully funded, for the gym, classes, or your sport of choice
• Commute easily — a monthly travel allowance that covers getting to and from the office
• Use what you build — hands-on access to the actual product you're hiring people to help build

Payhawk is an Equal Employment Opportunity Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status.