Role: B2B Copywriter

Location: Remote working until further notice

About the role:

We are seeking a Mid-level B2B focused copywriter with a proven track record in enterprise-level marketing. You'll be crafting compelling copy and developing ideas for one of the world's leading producers and distributors of regional and international consumer and professional products - working across predominately B2B channels.

While you'll develop content across various formats including LinkedIn, email campaigns, sales enablement materials, and everything in-between, deep expertise in B2B digital marketing and enterprise account messaging is essential.

WHAT’S REQUIRED

• Develop B2B copy and creative ideas enterprise sales enablement decks, trade and category marketing copy, technical product copy, ABM copy, distributor marketing, industry campaigns, B2B LinkedIn campaigns and corporate communications

• Create differentiated copy for B2B audiences, C-suite decision-makers, channel and distributor communications - ensuring messaging resonates with business objectives and market positioning.

• Work from defined briefs and established brand messaging to produce B2B copy across specified channels — this is not a strategy or research role

• Own the creative copywriting output across all B2B & consumer disciplines – social commerce, LinkedIn campaigns, trade publications, case studies, whitepapers, email campaigns, and sales collateral etc.

• Ensure brand consistency and accuracy across all brands and markets you touch, maintaining tone-of-voice guidelines while adapting messaging for regional and international audiences (attention to detail is key)

• Self-motivated and proactive: Can work independently, anticipate needs, and drive exceptional quality creative output without constant direction

• Commercial mindset: Demonstrate how copy drives business outcomes, partnerships, market share, distributor loyalty and revenue growth.

WHAT GOOD LOOKS LIKE / What you’ll need

• Ability to create original, impactful, and engaging ideas & copy across social, digital and print campaigns – positioning our brand as an industry leader to drive engagement

• Demonstrated portfolio of B2B copy including: sales enablement materials, distributor/channel partner communications, technical product copy for trade audiences, and enterprise-level email campaigns — consumer-only copywriters will not be considered

• Genuine love for the craft of writing across all media, with a built-in understanding of how to adapt your writing style to the different creative outputs.

• A genuine love for creating ideas and pushing those ideas whenever the opportunity arises.

• An excellent team player: collaborative and adept at building relationships with everyone both internal and external.

• The ability to write on-brand B2C and B2B creative copy that delivers a consistent tone of voice

• Be self-motivated & proactive with a can-do attitude – can work independently, anticipate needs, and drive quality creative output without constant direction.

• Experience in the B2B and consumer sectors

• 5+ years of experience within creative teams and departments—with at least 3-5 years focused on B2B marketing and enterprise-level copywriting.

Req ID: 18667

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