Position Summary

The Catalog & Product Data Manager owns the quality, structure, and communication of product information across internal systems, customer-facing catalogs, eCommerce platforms, distributors, retailers, and third-party marketplaces. This role balances technical catalog expertise with product storytelling, packaging coordination, and cross-functional product education to ensure products are accurate, compelling, launch-ready, and easy for the organization and customers to understand.

The position is extremely cross-functional and collaborative, working at all levels of the organization and both internally and externally. Some of the teams this role partners closely with are Marketing, eCommerce, Product, Category Management, R&D, Supply Chain, Sales, Customer Service, IT, and external data partners to maintain reliable product data, develop customer-ready content, support new product launches, and serve as a product subject matter expert for internal teams.

The Catalog & Product Data Manager who excels in their role will have advancement opportunities in Product Management or Category Management.

Essential Responsibilities

Catalog and Product Data Management

• Own product catalog and inventory itemdata quality, governance, and publishing across internal systems, customer catalogs, eCommerce platforms, and channel partners.

• Manage data for all product types, including Driven Lighting Group brands, third-party brands, and packages.

• Maintain complete product records, including part numbers, descriptions, specifications, attributes, dimensions, pricing support, digital assets, packaging information, compliance details, and related documentation.

• Manage product data throughout the lifecycle, including new item setup, revisions, supersessions, consolidations, discontinuations, and channel-specific updates.

• Establish naming conventions, required fields, approval workflows, and audit practices that keep product information accurate and consistent.

• Use systems such as NetSuite, PDM Automotive, PIM tools, and advanced Excel to organize, validate, and distribute product information efficiently.

ACES and PIES Management

• Manage ACES and PIES data in accordance with current Auto Care Association standards, industry best practices, internal requirements, and customer-specific formats.

• Maintain accurate vehicle fitment and application data using VCdb, PCdb, Qdb, Brand Table, and other relevant industry reference databases.

• Validate data prior to publication and troubleshoot rejected, incomplete, or inaccurate submissions with data partners and channel customers.

• Monitor updates to standards and best practices, then implement changes.

New Product Launch Support

• Own product information readiness for new product launches, ensuring required data, fitment, copy, packaging details, images, installation materials, and supporting documentation are complete on time.

• Partner with Marketing, eCommerce, Engineering, Supply Chain, and Sales to collect, validate, approve, and publish launch content.

• Coordinate packaging content and design inputs, including product claims, feature callouts, specifications, compliance markings, imagery, and customer-facing messaging.

• Write and maintain clear product copy for catalogs, websites, marketplace listings, packaging, sell sheets, and other customer-facing materials.

• Track launch deliverables, identify missing inputs or risks, communicate readiness, and support post-launch audits and corrections.

Product Expertise, Content, and Training

• Serve as a product subject matter expert for internal teams, providing clear answers on product features, fitment, applications, positioning, specifications, and competitive context.

• Translate technical product information into accurate, customer-ready messaging while preserving engineering and compliance accuracy.

• Develop training materials, product guides, FAQs, launch briefs, and internal documentation that improve company-wide product knowledge.

• Train Sales, Customer Service, eCommerce, Marketing, and other internal teams on product details, fitment, key selling points, channel requirements, and common customer questions.

• Support customer and channel partner requests by supplying accurate product information, copy, assets, and guidance.

Data Quality and Process Improvement

• Monitor product data completeness, accuracy, timeliness, channel acceptance, and recurring error trends.

• Identify opportunities to automate manual work, simplify workflows, and improve the speed and reliability of catalog publication.

• Document workflow ownership, escalation paths, quality-control requirements, and repeatable launch processes.

• Analyze catalog errors, listing issues, returns, and customer questions to identify root causes and prevent recurrence.

Qualifications

Required Qualifications

• Bachelor’s degree in Business, Marketing, Automotive Technology, Information Systems, Data Management, or a related field, or equivalent professional experience.

• Three to five years of experience in catalog management, product data management, product information management, automotive aftermarket data, technical product content, or a related field.

• Working knowledge of ACES, PIES, vehicle fitment data, automotive aftermarket catalog standards, and related best practices.

• Ability to write clear, accurate product copy and translate technical details into customer-ready content.

• Experience supporting product launches, packaging content, digital assets, catalog submissions, or eCommerce listings.

• Advanced proficiency in Microsoft Excel, including data cleanup, formulas, lookups, filters, and large data sets.

• Strong organizational, project-management, written communication, and presentation skills.

• High attention to detail and ability to work effectively with technical and non-technical cross-functional partners.

Preferred Qualifications

• Experience with automotive aftermarket products and terminology.

• Experience using VCdb, PCdb, Qdb, Brand Table, or other Auto Care Association databases.

• Experience with PIM, ERP, catalog, fitment, or data-syndication systems.

• Experience working with SEMA Data, MOTOR, Auto Care VIP, or comparable automotive data providers.

• Experience supporting eCommerce platforms, retailers, distributors, or marketplace listings.

• Auto Care Association ACES and PIES training or certification.

• Experience with automotive lighting or related automotive accessories.

Key Competencies

• Catalog, ACES/PIES, and product data management

• Automotive vehicle fitment and product application knowledge

• Product copywriting and customer-ready content development

• Packaging content coordination and launch readiness

• Product subject matter expertise and internal training

• Cross-functional collaboration and stakeholder communication

• Process improvement, data quality, and root-cause problem solving

• Project ownership and deadline management

Measures of Success

• On-time completion of complete, accurate launch content for new products.

• Accuracy, completeness, and consistency of product, fitment, packaging, and channel data.

• Clear, accurate, and compelling product copy across catalogs, websites, packaging, and sales materials.

• Compliance with ACES, PIES, and customer-specific data requirements.

• Reduction in catalog-related errors, listing issues, customer questions, and returns.

• Improved product knowledge across internal teams through effective training and documentation.

• More efficient workflows, stronger cross-functional alignment, and faster publication across sales channels.