• Own and drive the annual channel strategy and planning process, identifying, quantifying, and prioritizing growth opportunities while delivering scalable solutions across the Monster Energy system.
• Lead the development, commercialization, and execution of channel-specific strategies, partnering with internal and external channel teams to integrate initiatives into distributor planning and execution tools.
• Partner with Monster Energy and bottler/distributor stakeholders to build compelling proof-of-value cases and embed pricing, packaging, and commercial strategies into annual business plans.
• Establish, align, and monitor key channel KPIs, developing scorecards and performance frameworks that drive accountability and accelerate growth.
• Create impactful selling stories, presentation decks, and stewardship tools that enable successful sell-in, execution, and measurement of strategic initiatives.
• Manage distributor incentive programs and channel investments, ensuring budgets are optimized and programs are effectively leveraged by field sales teams to maximize return on investment.
• Analyze channel performance, market trends, customer insights, and field feedback to uncover short- and long-term commercialization opportunities that drive profitable growth.
• Identify and prioritize the highest-impact initiatives based on execution feasibility, resource capacity, and growth potential.
• Collaborate with regional commercial teams and bottler/distributor partners to bring strategic brand priorities to market and secure incremental points of interruption that increase visibility and sales.
• Support and help lead the annual customer planning process, facilitating key planning sessions and building customer-specific growth strategies that deliver portfolio, volume, and share objectives.
• Partner with Brand and Category Management teams to develop category-driven selling stories, launch strategies, and customer-facing materials tailored to specific channels and retailers.
• Act as a key commercial thought partner, connecting insights, strategy, and execution to unlock growth opportunities and strengthen Monster Energy's position across assigned channels.

• Bachelor's degree in Business Administration, Marketing, Finance, or a related field preferred.
• 5+ years of experience within the Consumer Packaged Goods (CPG), Fast-Moving Consumer Goods (FMCG), beverage, or related industries.
• 5+ years of experience partnering with retailers, distributors, or route-to-market organizations, with a strong understanding of sales execution and channel development.
• Proven ability to develop, execute, and track annual business plans, translating strategic objectives into actionable growth initiatives and measurable results.
• Demonstrated strategic thinking skills with the ability to anticipate market trends, identify future opportunities, and develop long-term growth strategies.
• Strong business acumen with experience analyzing performance metrics, interpreting market insights, and making data-driven recommendations.
• Proficient in Microsoft Office Suite, including Excel, PowerPoint, and Word, with the ability to create compelling business presentations and performance analyses.
• Excellent communication, presentation, and cross-functional collaboration skills, with the ability to influence stakeholders across multiple levels of the organization.

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