About the Role:

Dr. Squatch is looking for a Director of Brand Marketing to lead strategic partnerships, licensing and limited-edition development, along with influencer marketing and integrated campaigns that build cultural relevance and drive business growth.

Reporting to the VP of Marketing, this people leader will bring a strong point of view on the partners, talent and ideas that belong in the Dr. Squatch brand. You’ll connect with Gen Z while strengthening our appeal to core millennial consumers, and turn cultural insights into memorable campaigns across digital channels and real-world experiences.

The ideal candidate combines sound brand judgment with hands-on execution. You can recognize a breakout idea, build its business case and lead the complex work required to bring it to market.

This is a full-time, hybrid role with company benefits, based in Marina Del Rey, CA. The anticipated base compensation range for this role will be $150,000 to $195,000. Compensation will be commensurate with the candidate's experience and local market rates.

What You'll Do:

• Brand Strategy and Cultural Relevance
  • Translate brand and business priorities into a focused partnership and campaign roadmap that recruits new households and strengthens consumer engagement.
  • Bring an informed point of view on entertainment, sports, music, gaming and lifestyle. Distinguish lasting audience relevance from a short-lived trend.
  • Evaluate opportunities against audience fit, brand distinctiveness, cultural impact and commercial potential. Protect Dr. Squatch’s voice and humor across every collaboration.
• Partnerships Licensing and Limited Editions
  • Lead the partnership pipeline from idea and outreach through evaluation, negotiation, activation and renewal, working with Legal and Finance on deal terms and economics.
  • Develop compelling collaboration and limited-edition concepts with Product and Creative, connecting the partner to the product, fragrance and consumer experience.
  • Manage licensor and partner relationships, rights, usage terms and approval workflows. Coordinate launch timing with product readiness and commercial opportunities.
• Integrated Campaigns and Celebrity Talent
  • Lead complex campaigns from brief and creative development through production, launch and evaluation, integrating digital content with events and experiential activations.
  • Manage celebrity-focused campaigns with talent teams and agencies, including deliverables, production needs, approvals and usage rights.
  • Partner with Creative, Paid Media, Shopper Marketing, PR and Commerce teams to connect campaign storytelling with retail, DTC, Amazon and social commerce activation.
• Influencer Strategy and Earned Attention
  • Lead influencer strategy across organic advocacy, paid partnerships and creator amplification. Select talent for audience relevance, creative credibility and performance.
  • Develop earned-media opportunities with PR partners and translate cultural moments into stories and experiences people want to share.
• Team Leadership Operations and Measurement
  • Manage and develop the team, set clear priorities and provide direct feedback. Hold agencies and partners accountable for the quality and delivery of their work.
  • Own program budgets and maintain detailed timelines, deliverables and approval plans. Anticipate dependencies and resolve risks before they disrupt execution.
  • Define objectives and KPIs with channel owners. Evaluate audience growth, engagement, earned attention and commercial results, and use findings to improve future investment.
  • Present recommendations and results clearly to leadership, connecting the strategic opportunity to the execution details and financial implications.

About You:

• 10+ years of relevant experience in brand marketing, partnerships or integrated marketing, including experience managing and developing people.
• A demonstrated track record of breakout campaigns and collaborations for culturally relevant consumer brands, with a clear account of your role and measurable results.
• Experience managing licensing partnerships and limited-edition launches, including deal evaluation, rights management and partner approvals.
• Proven experience with celebrity talent and influencer programs, including earned and paid strategies, content production and amplification.
• A strong understanding of Gen Z and millennial consumers, and the judgment to connect cultural opportunities to a brand’s identity and business priorities.
• Experience delivering complex campaigns across digital channels and real-world experiences, coordinating agencies and multiple internal teams.
• Strong analytical and financial skills. You can build a business case, manage budgets and turn performance data into actionable decisions.
• Exceptional organization and attention to detail, with the ability to maintain strategic perspective while staying close to execution.
• A collaborative, decisive leadership style and the confidence to advocate for an idea, challenge a weak fit and help teams move forward.
• A genuine enthusiasm for Dr. Squatch’s products, humor and consumers, and curiosity about the cultural communities shaping their lives.
• Bachelor’s degree in Marketing, Business or a related field, or equivalent relevant experience.

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