About Us: Betty is an innovative entertainment company pioneering at the intersection of real-money online casinos and casual mobile gaming. Betty Canada is a scale up company accredited by the Alcohol and Gaming Commission of Ontario (AGCO) as a B2C operator in February 2023, we've set a new standard in the industry. Our mission is to redefine the online casino experience by offering a uniquely transparent environment where players can relax, unwind, and enjoy themselves safely. We are committed to accessibility, fairness, and inclusivity, fostering a community of like-minded individuals who value ethical gaming practices and prioritize our players' safety and enjoyment above everything else.

Our Values:

• We are honest - we value honesty in all aspects.
• Bring the Olives - we offer premium customer experience.
• Think Big - we believe in always striving for more

About the role:

We're looking for a senior, hands-on CRO Lead to own the acquisition funnel - from a visitor's first landing through to their first deposit. This is an individual-contributor role focused on execution: you design the experiments, spec them for a shared development team to build, and measure the results yourself. Your flagship goal is getting more people who start registering to finish, across all three platforms: iOS app, Android app, and Web.

Key Responsibilities

• Own registration completion, by platform (flagship): drive registration-start to registration-complete on iOS app, Android app, and Web, diagnosing and fixing each flow on its own terms, including Ontario identity-verification friction.
• Own visit to registration-start: optimize the home and landing pages so more visitors begin registering, tailoring the experience by traffic source, campaign, and device where it moves the number.
• Own deposit conversion: reduce friction on the path from registration to first deposit, working with Payments on methods and flow.
• Own the experiment pipeline: turn funnel data into hypotheses, design A/B and multivariate tests, write clear specs for the development team, and prioritize hard so the highest-impact tests ship first.
• Own measurement and honest read-outs: set success metrics and guardrails before each test, keep tracking clean (GTM and/or Segment), analyze in GA and Tableau, and keep a library of validated learnings so the team stops re-testing settled questions.
• Own reporting and stakeholder alignment: present test plans, results, and recommendations to the business, and align marketing, product, design, and dev behind the roadmap.

Requirements:

• Experience optimizing across both web and native mobile apps (iOS and Android), with a clear understanding of how registration and payment flows differ across them. Familiarity with KYC or identity-verification friction is an advantage.
• 6+ years hands-on in CRO or experimentation, with a track record of measurable funnel improvements in a fast-paced, digital-first business. Online gaming, fintech, or e-commerce experience is a strong plus.
• Strong experiment design: A/B and multivariate testing, sample sizing, guardrail metrics, and the discipline to read results honestly, including when a test is inconclusive.
• Hands-on analytics: GA and Tableau, with clean event tracking via GTM and/or Segment. You can measure your own tests end to end.
• Comfortable designing experiments and specifying them clearly for engineers to build, then owning the analysis.
• A real grasp of user behavior, UX, and the psychology of decision-making, applied to sign-up and payment flows.
• Strong communication and the ability to influence cross-functional teams, since development support is shared across priorities.
• A results-oriented mindset that balances rigorous thinking with shipping. SQL is an advantage, and familiarity with AGCO / Ontario iGaming rules is an advantage.

What we offer:

• Competitive salary
• Performance-based bonus
• Career and skills development opportunities
• Fun and collaborative team environment
• New modern office space