Digital Content Specialist

Memphis, TN

ESSENTIAL JOB FUNCTION Project planning and execution: Assists in the development and implementation of project plans for web content and campaigns (including but not limited to Dream Home, Showplace, and other major campaigns), working closely with internal and external teams, and ensuring proper digital presence for enterprise-level campaigns. Content strategy and research: Crafts content to tell the organization’s story online through rich, immersive experiences, leveraging stakeholder interviews, user research, persona development, style guides, and content briefs. Data-driven optimization and personalization: Maintains audience focus by leveraging data and insights to engage audience segments. Drives strategy, delivery, reporting of results/measurements and optimization of digital experiences to drive KPIs, focusing on testing, SEO and AEO. User experience (UX) and information architecture: Collaborates with design teams on creating user-friendly and effective web experiences, while also maintaining information architecture, standards, naming conventions, taxonomy, and documentation. Web content development and management: Develops and manages web content using a content management system (CMS), including recommending content design, collaborating with stakeholders, and ensuring brand and message adherence, serving as a subject matter expert and key liaison for assigned teams. Content review and proofreading: Serves as the key messaging expert and final publisher of web content, reviewing pages and sites for accuracy, brand, message and AP style adherence, informing senior management on issues and potential conflicts. User experience (UX) and information architecture: Collaborates with design teams on creating user-friendly and effective web experiences, while also maintaining information architecture, standards, naming conventions, taxonomy, and documentation. REQUIREMENTS Bachelor's degree in Journalism/English, Marketing, Advertising or Information Technology (or equivalent experience) At least one (1) to three (3) years hands-on writing/editing experience, including at least two (2) years of web content development experience Experience in using data analysis tools and platforms, such as Adobe Analytics or Google Analytics Experience writing in AP style Experience working and engaging with multi-functional teams in various settings, including workshops, ideation sessions, etc. Experience working in content management systems (CMS) such as Adobe Experience Manager Experience in Microsoft Office suite of tools including Outlook, Teams, Excel, PowerPoint, Word Ideal Candidate Profile: Passion for developing and testing new tactics, technologies and strategies to engage donors in the digital media landscape Strong analytical skills and the ability to drive actionable insights and optimizations from data Strong project management skills, with the ability to prioritize tasks and meet deadlines Flexibility to manage changing plans and deliverables Agility, curiosity and bias for action in a fast-paced, ever-changing environment Strong written and verbal communication skills to convey insights, make recommendations and influence stakeholders