This role sits within GTM Enablement, part of the broader Customer Solutions & Applied AI organisation responsible for turning Aircall's AI Voice Agent (AIVA) and AI Messaging Agent (AIMA) into adopted, well-understood products across the business. GTM Enablement works alongside Forward Deployed Engineering, Solutions Engineering, Customer Engineering, Product Support, and Number Operations, globally across EMEA, AMER, and APAC. This is a new, dedicated enablement role created to keep the field current on AIVA and AIMA as they evolve, working in particularly close partnership with Forward Deployed Engineering and with the Product and Engineering teams shipping the roadmap.

As Product Enablement Manager, you will own how the field learns about every new AI Agent capability, use case, and release. This is a jack-of-all-trades, full-stack role: you need to be technical enough to understand agentic concepts such as intents, prompts, guardrails, and evals, creative enough to turn them into content people actually engage with, and comfortable producing that content yourself end to end, from writing through to filming and editing video. You'll work hand in hand with Forward Deployed Engineering to understand what the field actually needs, and directly with Product and Engineering to get ahead of what's shipping next. You are expected to be AI-first in how you work, using AI and agentic tooling to write, edit, and produce content at a scale a traditional enablement function could not, and to find agentic ways to enable the organisation more broadly, not only through content.

Core Responsibilities

• Own internal and customer enablement for every new AIVA and AIMA launch, translating roadmap items and release notes into playbooks, one-pagers, and videos for Forward Deployed Engineering, Solutions Engineering, Customer Engineering, Product Support, and GTM.
• Produce video as a default enablement format: script, record, and edit feature walkthroughs, demo videos, and "what changed and why it matters" explainers.
• Operate AI-first across the full content workflow, using AI tools to draft scripts, generate and edit video and audio, translate and localise content, and repurpose one asset into multiple formats.
• Build agentic tools and workflows that enable the organisation beyond content, such as internal agents that let teams self-serve answers or auto-generate first drafts of documentation.
• Work in lockstep with Forward Deployed Engineering to understand field pain points and priorities, and directly with Product and Engineering to get early visibility into what's shipping, so every release ships with an enablement plan ready to go.
• Build reusable frameworks, templates, and video formats that make each subsequent launch faster to enable than the last.
• Run live sessions, such as launch briefings or office hours, where they are the right tool, while defaulting to scalable, on-demand content wherever possible.
• Maintain a single, current source of truth for AIVA/AIMA product knowledge across the internal knowledge base or external customer LMS.
• Track enablement effectiveness, including content usage, time-to-competency on new features, and internal Q&A volume, and use that data to prioritise what to build next.
• Feed field questions, confusion points, and gaps back to Product and PMM so future releases ship with enablement already built in.

Qualifications:

• 2–4+ years of experience in product enablement, technical writing, solutions engineering, forward deployed engineering, content/product marketing, or a similar hybrid role at a SaaS or AI/platform company. Candidates without a formal enablement title are welcome if the underlying skills below are there.
• Technical fluency: comfortable with agentic AI concepts (prompting, intents, guardrails, evaluation) and able to hold a credible technical conversation with Product and Engineering without a translator.
• Full-stack content skills: strong written communication, plus the hands-on ability to script, shoot, and edit video end to end, not just brief a production team.
• AI-native operator: you use AI tools fluently for writing, video and audio generation, editing, and content repurposing, and can build simple agentic tools or workflows rather than only using AI as an assistant.
• Proven ability to build something from scratch in a fast-moving environment with minimal structure, team, or budget.
• Strong stakeholder management across Product, Engineering, Forward Deployed Engineering, and GTM Enablement.
• Analytical mindset, with experience defining and tracking content or enablement effectiveness (usage, time-to-competency, adoption).

Nice to haves

• Experience at a high-growth AI Companies or developer tooling products
• Background in contact centre technology or agentic technology
• Hands-on experience with AI video/audio tools (e.g. Descript, CapCut, Runway, ElevenLabs, Synthesia, HeyGen).
• Experience building lightweight agentic workflows or automations (e.g. Zapier, Make, n8n).
• Prior experience in a formal product enablement, sales enablement, or technical training role.