The Opportunity We are building a first-of-its-kind consumer membership ecosystem from the ground up. As a Lead Product Designer, you will be one of the first foundational hires, responsible for shaping the visual and experiential DNA of a platform that will reach over 100 million users. There is no legacy code, no inherited design debt. Just a "zero-to-one" build powered by an AI-first mindset.

The Product You will lead the design for a consumer app anchored around the MrBeast audience. This isn't a passive content app; it is a highly interactive, gamified ecosystem.

What You'll Do

• Partner directly with the Director of Engineering to define the "ideal squad" workflow and product roadmap.
• Design and test core retention loops, including onboarding flows, achievement systems, and economy design for digital and real-world experiences.
• Utilize AI tools and agents to iterate at high velocity.
• Own the end-to-end design process, from initial concept to shipping a scaled consumer product.

Who You Are

• Consumer Expert: You have a portfolio full of shipped products or features used by millions of people.
• AI-Native: You aren't just curious about AI; you are "burning through tokens" and integrating AI into your design workflow to move faster and smarter.
• Scrappy & Scaled: You have the "startup" experience to build from zero with a nimble team but the "big tech" experience to know what happens when a product hits massive scale.
• Action-Oriented: You thrive in ambiguity and prefer building and shipping over long, process-heavy design cycles. You prefer to "show" vs. "act."

Benefits & Model

• Equity-First: We offer highly competitive equity packages for foundational hires who want to own a piece of the business.
• Hybrid Culture: 3 days per week in our Bay Area hub to collaborate closely with the team.

Compensation Range $158,000 - $198,000 + Bonus + Equity