Senior Product Marketing Manager

Location: Bellevue, WA (Hybrid)

About the Role

As a Senior Product Marketing Manager, you will own the strategic product marketing strategy for a core area of our Risk Cloud® portfolio. Unlike execution-focused roles that operate within existing marketing frameworks, you will build strategy and messaging from the ground up—shaping our positioning, driving high-impact go-to-market (GTM) launches, and elevating how LogicGate wins against the competition. This high-visibility role bridges Product, Sales, and Marketing, serving as a key market strategist who translates customer intelligence and AI-driven product capabilities into business growth.

What You’ll Do

• Define Strategic Positioning & Messaging: Develop and own messaging frameworks from the ground up for your product areas; validate positioning with customers, market research, and analyst feedback to ensure consistency across all external channels.
• Lead End-to-End GTM Strategy: Contribute to comprehensive GTM strategies for major product and feature launches, making high-level strategic decisions on timing, audience segmentation, channel mix, and narrative alignment while developing strategies for GTM “plays” that will drive sales for our products.
• Become a Product Expert: Develop deep technical expertise with our GRC applications and agents. You’ll serve as a valued contributor in product planning, a product expert for the GTM organization, developing and delivering demos to diverse audiences.
• Own Competitive & Market Intelligence: Establish systematic competitive tracking (win/loss analysis, pricing intelligence, analyst evaluations); translate insights into high-impact battlecards and actionable GTM strategies that directly boost win rates.
• Drive Sales Enablement Effectiveness: Design enablement strategies and produce compelling, enterprise-ready GTM assets—including pitch decks, solution briefs, discovery frameworks, and demo guides—measuring impact through rep adoption, accelerated sales cycles, and win rate improvements.
• Champion Customer & Buyer Insights: Conduct direct buyer research, customer interviews, and advisory programs to uncover market pain points that inform both GTM strategy and Product roadmap direction.
• Elevate Analyst & Industry Positioning: Partner with Product and Marketing leadership on portfolio strategy; actively participate in analyst relations engagements (e.g., Gartner Magic Quadrant, Forrester Wave) to solidify LogicGate's market leadership.
• Leverage AI & Modern Tooling: Explore and integrate AI-powered workflows and intelligence tools to optimize competitive research, content creation, and buyer persona profiling.

What You Bring

Required

• 5–8 years of B2B SaaS Product Marketing experience, with proven ownership of strategic positioning and messaging frameworks for a dedicated product line or enterprise portfolio.
• Demonstrated Track Record: Proven history of creating GTM strategies and positioning that directly improved pipeline velocity, competitive win rates, and platform differentiation.
• Competitive Intelligence Depth: Experience building and running systematic competitive research and win/loss programs that influenced active deal strategies and company positioning.
• Sales Enablement Focus: Demonstrated ability to build sales tools (battlecards, pitch decks, buyer guides) that reps actually use and that deliver measurable business outcomes.
• Executive Presence: Strong communication and presentation skills with the confidence to influence senior sales leaders, product executives, and external stakeholders.
• Customer-Centric Mindset: Hands-on experience conducting qualitative and quantitative customer research to validate positioning and value propositions.
• AI Literacy & Curiosity: Enthusiastic about leveraging emerging AI technologies to streamline marketing execution or experience articulating the value of AI-driven SaaS features to enterprise buyers.

Nice to Have

• Domain Expertise: Familiarity with GRC (Governance, Risk, and Compliance), enterprise risk management, cybersecurity, or regulatory compliance software.
• Analyst Relations Experience: Prior participation in analyst evaluations, briefings, or report submissions with firms like Gartner or Forrester.
• Mentorship Background: Experience mentoring, coaching, or guiding junior product marketers or cross-functional team members.

The anticipated base salary range for the role is $120,000 - $150,000 per year + variable + equity + benefits. Actual salaries may vary and will be based on factors, such as the candidate's qualifications, skills, competencies, and proficiency for the role. Internal candidates who have current pay within or above the hiring range are still encouraged to apply if interested.

Office LocationThis role is classified as Hybrid, based out of our Bellevue office. You are expected to be available to work from the office as needed to support in-person collaboration with your team which may include recurring in-office days.