Strategic Planning and Execution

• Partner directly with the Executive Vice President of Global Markets and Marketing to define priorities, develop strategic plans, and translate objectives into clear initiatives, milestones, and areas of accountability.
• Drive the annual and quarterly planning processes for Strategic Markets and Global Marketing, ensuring alignment between regional priorities and broader company objectives.
• Lead complex, high-priority initiatives spanning multiple markets, business units, and functional teams.
• Identify execution risks, dependencies, and organizational gaps early, and work with stakeholders to resolve them.
• Ensure key decisions are translated into action, with clear ownership, timelines, and measurable outcomes.

Market Growth and Business Performance

• Develop data-driven analyses and recommendations regarding market expansion, investment allocation, customer growth, partnerships, and other strategic opportunities.
• Monitor market performance, commercial trends, competitive developments, and emerging risks across priority markets.
• Partner with regional leaders to assess performance, identify growth opportunities, and strengthen local market strategies.
• Build business cases and scenario analyses to support resource allocation and investment decisions.
• Help develop repeatable market-entry and growth playbooks that can be applied across regions while accounting for local market conditions.

Operating Cadence and Governance

• Establish and continuously improve the operating cadence for Strategic Markets and Global Marketing, including leadership meetings, business reviews, planning sessions, and regional performance reviews.
• Develop dashboards and management reports that provide leadership with a clear view of performance, priorities, risks, and required decisions.
• Create effective governance mechanisms for cross-functional initiatives, ensuring appropriate escalation and timely decision-making.
• Maintain disciplined follow-through on leadership decisions, commitments, and strategic initiatives.
• Improve the quality and flow of information among regional teams, functional partners, and senior leadership.

Executive Advisory and Decision Support

• Serve as a trusted thought partner to the Executive Vice President of Global Markets and Marketing on strategic, commercial, operational, and organizational matters.
• Synthesize complex information into clear insights, recommendations, executive briefings, and materials that support decision-making.
• Prepare presentations, business reviews, strategic updates, and other materials for senior leadership.
• Represent the Strategic Markets and Global Marketing leadership teams in selected meetings and initiatives, ensuring continuity, alignment, and follow-through.

Cross-Functional Leadership

• Build strong relationships with regional leaders and global stakeholders across Product, Marketing, Business Development, Operations, Finance, Legal, Compliance, HR, and Communications.
• Act as a connector across teams, clarifying objectives, resolving competing priorities, and removing barriers to execution.
• Lead special projects and time-sensitive initiatives that do not have a natural owner elsewhere in the organization.
• Support organizational planning, resource prioritization, and ways of working as the Strategic Markets and Global Marketing function evolves.
• Promote a culture of accountability, collaboration, transparency, and high performance.

• Experience in strategy, business operations, management consulting, investment banking, technology, fintech, financial services, or a similarly fast-paced and analytical environment.
• Demonstrated experience partnering directly with senior executives and influencing leaders across multiple functions and markets.
• A strong track record of leading complex, cross-functional initiatives from strategy through execution.
• Strong commercial judgment and the ability to connect market insights, customer needs, business performance, and company priorities.
• Excellent analytical and problem-solving skills, including experience developing business cases, performance analyses, and executive-level recommendations.
• Exceptional written and verbal communication skills, with the ability to distill complex topics into clear decisions and action plans.
• Strong executive presence and the ability to build trust with stakeholders across different functions, cultures, and levels of seniority.
• High ownership, sound judgment, and a willingness to operate at both strategic and hands-on levels.
• Ability to thrive in ambiguity, adapt quickly, and maintain momentum in a rapidly changing environment.
• High integrity and discretion when handling confidential or sensitive information.
• Professional fluency in English.

• Experience in crypto, fintech, digital assets, payments, or another highly regulated and rapidly evolving industry.
• Experience supporting international expansion or managing initiatives across multiple geographic markets.
• Prior experience as a Chief of Staff, strategy leader, business operations leader, or regional operator.
• Familiarity with go-to-market strategy, growth planning, partnerships, and regional operating models.
• Additional language capabilities relevant to OKX’s international markets.