Role: Associate Creative Director - Copy

Location: Mumbai, India

About the role:

The Associate Creative Director - Copy combines campaign planning, creative strategy & copywriting. They are experts in storytelling and dramatization of subject matter. Their role is to create inspiring and exciting campaigns that go beyond the client brief, and help deliver tangible & measurable results for our client.

What you will be doing:

Creative Thinking and Writing Skills 

• To be responsible for the conceptualization and execution of small, mid and large size thematic and tactical campaigns, across social, ecommerce & digital.
• To understand the importance of brand & creative strategy and deliver output that is both creative and effective. 
• To understand the importance of telling stories 
• To ensure consistency and quality across all written content 
• To write short and long form copy, scripts, etc. 
• To create and repurpose content for different usages 
• Someone who can think video, content, editorial - very ideas/creative person
• To maintain a high awareness of relevant trending topics and news to identify content opportunities 

Social Media Expertise

• Optimizing social media content (language, message, tone) on the basis of the behaviour of our target audience 
• Understanding social media insights (reach, engagement etc.), and working with the analytics team to implement learnings and sharpen/better content.

Project Management 

• To work closely with internal teams, marketing managers and cross-functional teams to create strong concepts from initial briefing 
• To set tone and drive creativity, working closely with agency and client leads to ensure creative excellence, timeliness and integrated thinking on what’s best for the brand. 
• To combine an authoritative voice and consumer education with comprehensive marketing integration. 
• To provide social support and consultation to cross-functional teams across products verticals, marketing, PR etc. 

What you need to be great in this role:

• A minimum of 6 as a Copywriter at / across top-level agencies, with a strong digital background. 
• Experience of working with international & national brands, having delivered pan-India large-scale campaigns
• A thorough understanding of how content can play out across multiple mediums.
• Someone who can think video, content, editorial - very ideas/creative person
• Good copy hands-on experience - needs to get GenZ and Millennials
• Demonstrated ability to combine and translate complex material from different sources and contexts into stories and content that engage and resonate with target audiences
• Prior experience writing spots for television is a must. 
• An in-depth understanding of social media platforms is a must. 
• Confident and comfortable working in a fast-paced, changing client environment
• A passionate and inspiring writer
• Self-motivated, working with little supervision
• Collaborative team player, open minded – nonpolitical
• Discrete about all confidential and personal information
• Driven, proactive, helpful, and enthusiastic team player
• Passion for and inquisitive about AI and new technologies
• Understanding and knowledge of AI tools is beneficial, but ability to learn and digest benefits and features of AI tools is critical

Req ID: 18811

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