ABOUT THE POSITION

We're looking for a Growth Marketing Manager with a passion for creative strategy and performance marketing to help scale customer acquisition across our paid media channels. This role is ideal for someone who thrives at the intersection of creative, analytics, and paid media—someone who enjoys developing high-performing creative, optimizing campaigns, and uncovering new growth opportunities through testing and experimentation.

You'll own the execution and performance of major paid acquisition channels and emerging opportunities. A major focus of this role is developing a high-performing paid creative strategy. You'll partner closely with Brand and agency teams to develop paid creative roadmaps and translate performance insights into creative direction through innovation and iteration.

This is a hybrid role, with the ideal candidate working from our Watertown, MA office 2-3 days a week.

Responsibilities:

• Own the execution, performance and optimization of Meta, AppLovin, CTV, and emerging growth channel opportunities.

• Develop and evolve paid creative strategy by partnering with Brand, agency partners, and platform teams to identify winning concepts, messaging, and formats.

• Lead the day-to-day execution and optimization of our whitelisting / creator amplification program in partnership with the affiliate team, including creator selection, briefing, testing, and performance analysis.

• Manage day-to-day collaboration with paid media and creative agency partners, ensuring alignment on priorities, campaign execution, and performance opportunities.

• Build and execute testing plans across creative, audiences, bidding strategies, landing pages, and emerging channels.

• Monitor acquisition performance against key KPIs including CPA, LTV, conversion rate, and customer growth, sharing insights and recommendations with the Growth team.

• Stay current on paid media trends, platform updates, and emerging acquisition opportunities to identify new areas for testing and growth.

What We're Looking For:

• 5+ years of experience in growth, performance, or digital marketing, ideally within a consumer or DTC business.

• Strong experience managing paid acquisition campaigns, particularly on Meta, with additional experience across platforms such as AppLovin or similar performance marketing channels.

• Experience developing paid creative strategy and partnering with Brand, Creative, or agency teams to improve campaign performance.

• Strong understanding of paid creative best practices, with the ability to translate performance insights into actionable recommendations.

• Experience managing creator-led or whitelisted advertising programs.

• Strong analytical skills with experience using marketing analytics tools such as GA4, Amplitude, Looker, Tableau, or similar platforms.

• Strong communication and project management skills, with the ability to collaborate cross-functionally and manage multiple priorities.

• A curious, data-driven mindset with a passion for testing, learning, and continuous improvement.

Base Salary: $112,000-125,000