About the Position

The Director of Digital Demand & Web Strategy is responsible for leading and executing Energy Exemplar's global digital marketing strategy, with a focus on driving brand awareness, buyer engagement, lead generation, and measurable pipeline growth.

As AI continues to transform how enterprise buyers discover, research, and evaluate software, this role will help strengthen Energy Exemplar's digital presence across traditional search engines, AI-powered platforms, and emerging digital channels.

The Director will oversee website performance, SEO/AEO, paid media, social media, digital campaigns, and marketing technology. Working closely with Revenue Marketing, Marketing Operations, and other cross-functional teams, this individual will ensure digital marketing initiatives are aligned with business objectives and contribute to pipeline generation and revenue growth.

This role requires a combination of strategic thinking, hands-on digital marketing expertise, strong analytical capabilities, and people leadership to support Energy Exemplar's continued global expansion.

Key Responsibilities

• Lead the development and execution of Energy Exemplar's global digital marketing strategy across website, organic search, paid media, social media, and digital experiences.

• Manage and optimize energyexemplar.com as a global demand generation channel, improving website traffic, engagement, conversion rates, and pipeline contribution.

• Develop and execute a repeatable digital marketing playbook to support the integration of acquired companies into Energy Exemplar's broader digital ecosystem.

• Lead global SEO initiatives, including technical SEO, on-page optimization, content strategy, and authority building to increase organic visibility and attract priority buyers.

• Develop and implement Answer Engine Optimization (AEO) strategies to improve Energy Exemplar's visibility across AI assistants, large language models (LLMs), and emerging search platforms.

• Monitor evolving digital trends, AI-driven search behaviors, and enterprise buyer preferences to identify opportunities for improving digital engagement and lead generation.

• Manage global paid media campaigns across paid search, paid social, programmatic advertising, and content syndication, ensuring alignment with pipeline, customer acquisition cost (CAC), and ROI objectives.

• Drive ongoing campaign testing, optimization, and performance improvements to increase marketing efficiency and conversion rates.

• Partner with Revenue Marketing to execute integrated demand generation campaigns, aligning paid media, organic search, email marketing, and website experiences.

• Develop and optimize digital nurture campaigns and marketing automation workflows to improve lead engagement and progression through the sales funnel.

• Manage digital marketing analytics, reporting, and performance dashboards to measure website engagement, lead generation, conversion, and pipeline contribution.

• Partner with Marketing Operations to ensure accurate integration of digital marketing data with HubSpot, Salesforce, and marketing attribution models.

• Evaluate, implement, and optimize digital marketing technologies, including analytics, tag management, SEO, paid media, and digital experience platforms.

• Identify opportunities to leverage AI-powered marketing tools to improve campaign targeting, personalization, content optimization, and customer engagement.

• Lead, coach, and develop the Digital and Web team, establishing clear performance expectations and supporting professional development.

• Collaborate with Sales, Product Marketing, Revenue Marketing, and other internal stakeholders to align digital strategies with global business objectives.

• Track and report digital marketing KPIs, providing actionable insights and recommendations to senior marketing leadership.

Candidate Requirements & Qualifications

• 7+ years of digital marketing experience, preferably within enterprise B2B SaaS or technology organizations, including 2+ years in a management or leadership role.

• Demonstrated experience developing and executing digital marketing strategies that drive website traffic, lead generation, pipeline growth, and measurable business results.

• Strong expertise in website management, SEO, paid media, and conversion rate optimization.

• Working knowledge of Answer Engine Optimization (AEO), AI-driven search, and the impact of large language models on digital discovery and buyer behavior.

• Experience managing B2B websites as demand generation channels, including improving user experience, engagement, and conversion rates.

• Proven ability to manage paid media budgets and optimize campaigns against pipeline, CAC, ROI, and other performance metrics.

• Strong analytical skills with experience using marketing data to evaluate campaign performance, identify opportunities, and inform strategic decisions.

• Experience with digital buyer journeys, A/B testing, personalization, lead nurturing, and marketing automation.

• Hands-on experience managing and optimizing digital marketing platforms, analytics tools, and marketing technology integrations.

• Proficiency with HubSpot, Google Analytics 4 (GA4), Salesforce, Google Ads, LinkedIn Campaign Manager, and major SEO platforms.

• Strong project management skills with the ability to manage multiple campaigns, priorities, and stakeholders in a fast-paced global environment.

• Experience leading, coaching, and developing digital marketing professionals.

• Excellent communication and presentation skills, with the ability to translate marketing performance data into actionable business recommendations.

• Bachelor's degree in Marketing, Business, Communications, Digital Marketing, or a related field, or equivalent professional experience.

• Experience marketing to technical audiences within complex enterprise industries is highly preferred.

• Experience supporting digital integration efforts following mergers or acquisitions is a plus.

What Success Looks Like

• Website Performance & Pipeline Generation: energyexemplar.com continues to develop into a measurable demand generation channel, with improved conversion rates and stronger attribution from digital engagement to pipeline and revenue.

• SEO & AEO Growth: Execute strategies targeting 40%+ organic traffic growth while improving Energy Exemplar's visibility across traditional search engines, AI assistants, and emerging answer engines.

• Paid Media Effectiveness: Deliver consistent improvements in paid media performance, generating qualified pipeline while maintaining agreed CAC and ROI targets.

• AI Search Visibility: Increase Energy Exemplar's presence across major AI platforms and LLMs when prospective customers research energy modeling, simulation, and related software solutions.

• Marketing Analytics: Establish reliable digital performance reporting that connects marketing investments to lead generation, pipeline contribution, and revenue outcomes.

• Cross-Functional Collaboration: Strengthen alignment between Digital Marketing, Revenue Marketing, Marketing Operations, and Sales to improve campaign execution and buyer engagement.

• Team Development: Build a collaborative, high-performing digital marketing team capable of supporting Energy Exemplar's global growth and evolving digital strategy.