Creative Strategist
Applovin
Palo Alto
About AppLovin
AppLovin makes technologies that help businesses of every size connect to their ideal customers. The company provides end-to-end advertising solutions for businesses to reach, monetize and grow their global audiences. For more information about AppLovin, visit: www.applovin.com.
To deliver on this mission, our global team is composed of team members with life experiences, backgrounds, and perspectives that mirror our developers and customers around the world. At AppLovin, we are intentional about the team and culture we are building, seeking candidates who are outstanding in their own right and also demonstrate their support of others.
- Identify, recruit, and manage relationships with strong creators whose audiences and content style align with Gist's voice — curiosity-driven, enriching, and relevant
- Brief creators to produce authentic, platform-native content that performs as paid social without feeling like an ad
- Develop creative concepts, write scripts, and direct editors to produce 10+ ad variants weekly across Meta, TikTok, Google, and other paid social channels
- Build and run a structured creative testing framework — hooks, formats, CTAs, audience angles — and translate performance signals into the next hypothesis
- Analyze CVR, CPI, CPA, and ROAS data to identify what's working and brief the next round of creative accordingly
- Partner with the performance marketing manager to connect creative decisions directly to acquisition outcomes
- Stay ahead of content trends, platform formats, and creator behavior to keep our creative fresh and competitive
- Build the creative foundation that drives Gist's early user growth and brand presence
- Establish a scalable creator network and data-driven creative testing system from scratch
- Influence how Gist shows up across paid social at a critical zero-to-one moment
- Help define what enriching, curiosity-driven advertising looks like in a noisy feed environment
- 3–5 years in paid social creative strategy, with Meta Ads as your primary channel
- Proven track record working directly with top creators — you know how to identify the right talent, build the relationship, and get the best work out of them
- Deep understanding of what makes creator content feel authentic versus forced, and how to translate that into high-performing paid social
- Quantitative by nature: you measure creative success in CVR lifts, CPA deltas, and ROAS impact, not just aesthetics
- A portfolio of creator-led campaigns that both performed and that you're proud of creatively
- Able to write a script, direct a shoot, or cut a rough edit
- Comfortable with AI tools like Claude Code or Cursor is strongly preferred
- Consumer app or DTC brand background strongly preferred
AppLovin provides a competitive total compensation package with a pay for performance rewards approach. Total compensation at AppLovin is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Depending on the position offered, equity, and other forms of incentive compensation (as applicable) may be provided as part of a total compensation package, in addition to dental, vision, and other benefits.
Other Types of Pay: Equity eligible
Health Insurance: Medical, Dental, Vision, Life, Disability
Retirement Benefits: 401(k) Retirement Plan
Paid Time Off: Unlimited Discretionary Time Off
Paid Holidays: 10 paid holidays per year
Paid Sick Leave: 80 hours per year
Method of Application: Apply online
Application Window: The application window is expected to close within 30 days of the posting date.
All questions or concerns about this posting should be directed to [email protected].
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