#LI-Hybrid

About The Role

What You'll Do

Defining the Brand

Brand Strategy & Management

• Stewarding the long-term positioning, narrative and strategic priorities of the Bosa Properties brand and its project and sub-brands, in partnership with the Senior Director, Brand & Marketing.
• Translating brand strategy into clear frameworks, including positioning, messaging architecture, tone of voice and visual standards, that teams and partners can apply with confidence.
• Identifying opportunities to differentiate our properties through brand-led experiences, programming and partnerships that strengthen customer connection, advocacy and loyalty
• Shaping project-level brand platforms for new communities, ensuring each has a distinct identity while strengthening the corporate brand.
• Guarding brand consistency and quality across every Bosa Properties touchpoint.

Content & Storytelling

• Owning the brand storytelling calendar at a strategic level, ensuring clarity of intent and alignment to brand and business objectives across projects and audiences.
• Leading the development of brand and marketing content that brings our communities, design, people and partners to life.
• Driving a compelling content and distribution strategy that expands reach, engagement and brand impact across owned, earned, social and paid channels.
• Briefing and directing internal creative teams and agencies to produce work that is on brand, on strategy and built for each channel.
• Building partnership and influencer initiatives, from brand collaborations and sponsorships to community, cultural and creator partners, working with internal teams and partners to create content and experiences that extend our reach, reinforce our positioning and deliver against clear objectives and success measures.

Bringing the Brand to Market

Integrated Marketing Planning

• Leading integrated marketing planning, translating brand positioning, customer insights and business priorities into coordinated plans that support project launches, leasing and sales objectives, customer engagement and long-term brand growth
• Distilling complex business requirements into clear marketing blueprints, including objectives, target audiences, channel mix, messaging, timelines, KPIs and success measures.
• Owning briefing for key initiatives, ensuring clarity, consistency and alignment with brand positioning and business goals.

Measuring & Leading the Work

• Defining how brand, content, partnership and campaign performance are measured, and using results and market insight to optimize plans.
• Championing the customer through a deep understanding of our purchasers, renters and prospects, and their journey with us.
• Managing budgets, scopes of work and timelines across agencies, vendors, partners and internal teams, with channel and investment recommendations grounded in performance data and customer insight.

What You Bring

• 10+ years of relevant marketing experience, including experience mentoring colleagues and leading cross-functional teams.
• Proven experience managing a brand, or a portfolio of brands, from positioning through to day-to-day expression.
• A track record of building content and storytelling programs that grew reach, engagement and brand equity.
• Experience working with brand partners, influencers or content creators to develop compelling content and collaborative marketing initiatives is an asset.
• Proven experience owning integrated marketing planning for complex initiatives or portfolios, with the ability to connect strategy to execution through clear frameworks, briefs and plans.
• Experience managing budgets, scopes of work, and agency, vendor and partner relationships.
• A strong analytical and insight-driven mindset, with experience defining success measures and optimizing performance.
• Strong understanding of the digital marketing ecosystem, including how brand, content, social, search and paid media work together to drive awareness, engagement and conversion.
• Excellent communication and creative judgment, with the ability to bring clarity to ambiguity and align diverse stakeholders.
• Experience in real estate, hospitality, lifestyle or design-led brands is an asset.