Overview

The PR Specialist supports the execution of the overall PR initiatives in close partnership with the with the PR & Marketing Sr. Manager. This role plays a critical part in executing brand initiatives on the ground, maintaining strong day-to-day communication with media and partners, and ensuring all PR operations run smoothly and efficiently. This position is 6 months contract.

Core Responsibilities

PR &Media Support

• Manage PR sample logistics, including sample orders, tracking, allocations, and timely delivery to media, influencers, and partners.
• Maintain and update PR sample inventory
• Support press release distribution, media follow-ups, and coverage tracking.
• Monitor and compile monthly report (incl. media coverage, influencer postings, etc.)
• Maintain and update media and influencer contact lists and databases.
• Coordinate asset requests and delivery (images, credits, product information, brand materials) for media and partners.
• Track competitor media coverage and industry trends

Influencer & Community Gifting Support

• Coordinate influencer gifting and seeding, including product consolidation, packaging, shipping, and delivery tracking.
• Support talent dressing logistics (incl. product pulls and inventory coordination).
• Maintain influencer and seeding trackers and ensure timely communication with partners.

Events & Activation Support

• Support execution of brand activities incl. pop-ups, retail activations, and community events.
• Assist with guest list management, invitations, RSVP tracking, and on-site event support.
• Coordinate event assets, product deliveries, and branding materials.
• Support on-site event operations, including media and influencer check-in, product setup, and event logistics.
• Assist with post-event recap

Qualifications

• Experience or internship experience in PR, communications, marketing, events, or related fields
• Strong organizational and project coordination skills with high attention to detail.
• Ability to manage multiple tasks and deadlines in a fast-paced environment.
• Proficiency in Microsoft Office (Excel, PowerPoint) and familiarity with media monitoring and reporting tools.
• Strong understanding of Korean media, influencer, and cultural landscape is a plus.
• Interest in fashion, wellness, and lifestyle brands.
• Team player with a proactive attitude and willingness to support across multiple functions
• Strong cross-functional collaborator with experience operating independently, demonstrating agility, accountability, and partnership.
• Passion for ALO’s brand values and lifestyle; personal connection to wellness, yoga, or mindfulness is a meaningful plus
• English communication skills is a plus.