Location:

• This role is based in either Hong Kong or Shenzhen and requires you to work onsite 4 days per week, with 1 day remote.
• To be considered, you must live within commuting distance, as regular in-person collaboration is a key part of the role.

About BDA

BDA is The Merchandise Agency™, helping the world's most recognized brands connect with their audiences through innovative, high-quality merchandise. We combine creativity, product expertise, global sourcing, and manufacturing capabilities to develop merchandise that delivers meaningful brand experiences.

Position Summary

BDA is seeking a Product Manager specializing in drinkware to drive product strategy, innovation, assortment development, and category growth. This role will be responsible for identifying market opportunities, anticipating consumer trends, and developing differentiated drinkware products that meet evolving client and consumer needs.

The ideal candidate combines strong product management experience with a deep understanding of the drinkware and hydration market, including materials, functionality, design trends, competitive positioning, and consumer preferences.

Working closely with design, engineering, merchandising, sourcing, sales, and global manufacturing partners, this individual will help shape BDA's drinkware product portfolio, from early concept development through product launch and ongoing assortment optimization.

Key Responsibilities

Product Strategy & Category Development

• Develop and execute a multi-year product strategy for BDA's drinkware category, aligned with business objectives, client needs, and market opportunities.
• Build and manage a differentiated product assortment across insulated drinkware, hydration products, tumblers, mugs, bottles, and related accessories.
• Identify opportunities for new products, category extensions, product adjacencies, and strategic collaborations.
• Evaluate competitive offerings, emerging brands, consumer behavior, and market trends to identify opportunities for innovation.
• Develop product roadmaps that balance innovation, functionality, design, quality, target cost, and market demand.
• Partner with merchandising and sales teams to align product strategies with client opportunities and growth priorities.
• Product Innovation & Development
• Lead the product development process from concept and business case through commercialization and launch.
• Develop product briefs that clearly define target consumers, product positioning, functionality, design direction, materials, and commercial requirements.
• Collaborate with product engineering and design teams to translate market opportunities into innovative, manufacturable products.
• Evaluate emerging trends in colors, materials, finishes, functionality, and consumer preferences.
• Identify opportunities for differentiated features, packaging, personalization, and product customization.
• Partner with global sourcing and manufacturing teams to balance innovation, product quality, cost, and speed to market.
• Manage product development priorities, milestones, and cross-functional coordination.

Market Intelligence & Portfolio Management

• Monitor the competitive landscape, including established and emerging drinkware brands, product innovations, pricing, and consumer preferences.
• Use market research, sales performance, customer feedback, and product analytics to inform assortment decisions.
• Evaluate product performance and recommend assortment additions, improvements, repositioning, or discontinuation.
• Develop recommendations for product pricing and positioning in partnership with sourcing, merchandising, and sales.
• Identify seasonal opportunities, emerging trends, and new consumer use cases.
• Build a forward-looking product pipeline that supports continued category growth.

Client Engagement & Cross-Functional Collaboration

• Partner with sales and merchandising teams to present product innovations, category insights, and assortment recommendations to clients.
• Participate in strategic client discussions to understand brand objectives, consumer audiences, and product opportunities.
• Support the development of compelling product presentations, launch materials, and category recommendations.
• Collaborate with global product engineering and sourcing teams to ensure product concepts are technically feasible and commercially competitive.
• Work across design, sales, sourcing, compliance, and operations to support successful product launches.
• Communicate product strategy, priorities, development milestones, and market insights to key stakeholders.

Qualifications

• Bachelor's degree in Business, Product Management, Marketing, Industrial Design, Merchandising, or a related field.
• 5–10+ years of product management, product development, category management, or merchandising experience within consumer products.
• Direct experience in drinkware, hydration products, housewares, outdoor lifestyle products, or closely related consumer categories strongly preferred.
• Demonstrated success developing and launching physical consumer products.
• Strong understanding of consumer trends, product positioning, materials, design, and competitive differentiation.
• Experience developing product roadmaps, assortment strategies, and multi-year product plans.
• Strong analytical skills, including experience using market intelligence, product performance data, and consumer insights to drive decisions.
• Experience working with product designers, engineers, global sourcing teams, and overseas manufacturing partners.
• Ability to balance creativity and innovation with financial, operational, and manufacturing considerations.
• Strong presentation, communication, and cross-functional leadership skills.
• Experience engaging with customers or clients on product strategy and development.
• Ability to manage multiple projects, establish priorities, and drive execution in a fast-paced environment.

What Success Looks Like

BDA develops a compelling and differentiated drinkware assortment that reflects emerging consumer trends and client needs.

A clear multi-year product roadmap supports innovation, category expansion, and growth.

New products move efficiently from concept through development and successful launch.

Product decisions are informed by market intelligence, customer feedback, and performance analytics.

Sales and merchandising teams have a strong pipeline of innovative products to bring to clients.

BDA strengthens its competitive position through product innovation, quality, and differentiated design.

Why BDA? BDA is a place where creativity, partnership, and customer care come together. For more than 40 years, we have helped some of the world’s most recognized brands create memorable experiences through branded merchandise, gifting, and custom programs. We are proud of the work we do, the relationships we build, and the people behind it all. At BDA, you will find a team that values collaboration, innovation, and a “get it done” mindset — while still making space for creativity, growth, and meaningful impact.

Our Core Values:

• BDA is a Team and a Family
• Always Strive to Be The Best
• Entrepreneurial Spirit
• Tigger Attitude
• Work Hard, Play Hard
• Make It Happen the Best Way
• Total Client Affinity & Advocacy

Want to learn more? So much to explore

• BDA Instagram: https://www.instagram.com/bda_inc/
• Harper + Scott (a BDA company): https://www.harperandscott.com/ & https://www.instagram.com/harperandscott/
• swagup (a BDA company) end-to-end Merch Ecommerce site: https://www.swagup.com/
• Idea Planet (a BDA company): https://www.ideaplanetlp.com/about
• BDA Careers Page: https://www.bdainc.com/careers/
• LinkedIn – BDA page: https://www.linkedin.com/company/bdainc/

We are pleased to share the base salary range for this position is ¥634,448–¥801,408 RMB, plus bonus.

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