Activation | The Operators & Negotiators

We are a 1,000-piece puzzle. Each of us is essential, interconnected, and intentionally designed. Together we create something powerful: media that matters, growth that lasts, and a culture we are proud to build.

As part of our Activation team, the Operators & Negotiators, you bring strategy to life through thoughtful execution. Activation is where planning becomes performance. From broadcast to biddable platforms, this team places the right message in the right moment, securing the best inventory and ensuring every impression is accountable.

At Attention Arc, we exist to restore intention to media. We believe media starts and ends with people. Guided by audience understanding, powered by technology, and strengthened by human expertise, our Activation team ensures every campaign is executed with precision, purpose, and accountability. As a Programmatic Trader, you play a critical role in connecting strategy, activation, and optimization, transforming thoughtful media plans into measurable business outcomes. Every campaign you launch, monitor, and refine helps ensure every signal sharpens the next decision.

WHAT YOU'LL DO

As a Programmatic Trader, you'll own the day-to-day execution and optimization of programmatic campaigns across multiple platforms. You'll combine technical expertise with analytical thinking to ensure campaigns perform efficiently, uncover meaningful insights, and continuously improve against client objectives.

Campaign Execution & Performance

• Execute and optimize campaigns across platforms including Google Campaign Manager 360, DV360, The Trade Desk, and other demand-side platforms.
• Implement, validate, and troubleshoot tracking to ensure accurate measurement and reporting.
• Monitor pacing, delivery, and campaign health while proactively identifying opportunities and resolving issues before they impact performance.
• Build clear, actionable reporting that translates campaign data into meaningful business insights.
• Partner with Planning, Analytics, Ad Operations, and platform teams to ensure campaign setup aligns with strategic objectives and measurement frameworks.

Optimization & Activation

• Develop audience targeting, bidding, and optimization strategies aligned with client business goals and audience insights.
• Manage campaign budgets, pacing, forecasting, bid adjustments, and ongoing optimizations to maximize efficiency and performance.
• Execute thoughtful testing strategies across audiences, creative, inventory, and bidding approaches to continuously improve results.
• Maintain rigorous quality assurance standards throughout campaign setup, launch, and optimization.
• Allocate investment strategically across tactics to maximize client outcomes.

Analytics & Continuous Improvement

• Analyze campaign data to identify trends, opportunities, and optimization recommendations.
• Evaluate performance using Excel, Tableau, SQL, Python, or similar analytical tools.
• Translate campaign results into recommendations that help internal teams and clients understand what happened, why it happened, and what should happen next.
• Share learnings that strengthen future planning, activation strategies, and agency best practices.

Growth & Industry Expertise

• Stay current on evolving programmatic capabilities, privacy regulations, platform enhancements, and industry trends.
• Participate in internal training, partner sessions, and cross-functional collaboration to deepen your expertise.
• Contribute knowledge and recommendations that help teammates and clients navigate changes across the programmatic landscape.

WHAT YOU'LL BRING

Experience & Technical Expertise

• 1 to 2 years of experience managing campaigns within platforms such as The Trade Desk, DV360, MediaMath, or comparable DSPs.
• Strong understanding of programmatic buying, audience targeting, bidding strategies, pacing, forecasting, optimization techniques, and campaign measurement.
• Experience working across display, video, mobile, CTV, OTT, audio, and emerging programmatic channels.
• Proficiency in Excel and experience with Tableau, SQL, Python, Google Data Studio, or similar analytical tools.
• Experience implementing campaign tracking, troubleshooting delivery issues, and validating campaign measurement.
• Working knowledge of Google Campaign Manager 360 and digital ad serving best practices.

Capabilities

• Strong analytical thinking and problem-solving skills with the ability to uncover insights from complex datasets.
• Excellent attention to detail and organizational skills while managing multiple campaigns and priorities.
• Clear written and verbal communication skills with the ability to simplify technical concepts for different audiences.
• Curiosity and a desire to continuously learn new platforms, technologies, and optimization approaches.
• Collaborative mindset with the ability to build strong relationships across planning, analytics, operations, and client teams.

WHO YOU ARE

At Attention Arc, how you work is just as important as what you deliver. Our core competencies define the skills and behaviors that drive strong performance and meaningful impact.

Credibility

You continue building your programmatic expertise by applying sound judgment, technical precision, and thoughtful analysis. You produce reliable work, stay curious, and use data to make informed recommendations.

Clarity

You organize information into actionable insights. Whether communicating campaign performance, optimization recommendations, or technical details, you make complex information easy to understand and act upon.

Connection

You build trusted relationships by collaborating openly across teams, sharing knowledge proactively, and contributing to collective success. You understand that great media is built through strong partnerships.

Care

You demonstrate accountability, integrity, and professionalism in every interaction. You take ownership of your work, communicate proactively, and consider the impact your decisions have on clients and teammates.

Culture & Character

You embrace feedback, stay curious, and continuously invest in your own development. You contribute positively to the team's culture by demonstrating ownership, consistency, humility, and a willingness to help others succeed.

Together, these behaviors define what it means to do great work at Attention Arc, building trust, driving measurable impact, and creating a culture where people and ideas thrive.

WHO WE ARE

We're a media agency built for brands that value intention.

At Attention Arc, we exist to restore intention to media. We combine deliberate media craft with technology designed to amplify it because better decisions create better outcomes. We believe media starts and ends with people. Our experts turn deep audience understanding and business clarity into strategic roadmaps for growth, while our custom-built technology powers how we plan, activate, and optimize at scale. Every signal sharpens the next decision, helping our clients achieve measurable, sustainable growth.

With 160 people across four offices in Phoenix, Durham, Irvington, and New York City, we occupy a deliberate sweet spot: large enough to support sophisticated brands and complex business challenges, yet nimble enough to move quickly, make smart decisions, and build lasting partnerships. We combine senior-level expertise with technology built around how decisions actually get made, creating media that is thoughtful, accountable, and built to perform.

Our culture is shaped by The Arc Code:

• All In – We show up with ownership, preparation, and follow through.
• No Sidelines – We collaborate openly and win together.
• Move With Curiosity – We ask why before how, explore boldly, and learn continuously.
• Truth With Heart – We communicate honestly, respectfully, and with empathy.

OUR COMMITMENT TO INCLUSION

At Attention Arc, we believe people do their best work when they feel they belong.

Inclusion is more than representation. It's about creating an environment where people feel seen, supported, respected, and empowered to contribute their unique perspectives.

We value different lived experiences and believe better ideas come from diverse voices working together. We actively foster a culture built on collaboration, curiosity, accountability, and trust, creating opportunities for every employee to grow, contribute, and make meaningful impact.

When people feel heard and supported, we make better decisions, stronger partnerships, and more intentional media together.

WHAT WE OFFER

Compensation: $55,000 to $68,000. Compensation packages are based on the experience, expertise, and skills each candidate brings to the role.

We're committed to rewarding our people fairly and supporting their growth with intention. Our salaries are competitive, thoughtfully benchmarked, and designed to ensure equity across roles, experience, and impact. Growth at Attention Arc isn't tied to a calendar. It's driven by performance, progress, and potential. We continuously invest in our people through ongoing feedback, development, and opportunities to expand their responsibilities.

We know that great work starts with people who feel genuinely supported inside the office and out. Our benefits are designed with your whole self in mind, including your health, your family, your financial future, and your overall wellbeing.

Here's what you can expect:

• Flexible Paid Time Off
• Comprehensive Medical, Dental, and Vision plans
• Competitive Parental Leave
• Hybrid work model with in-office collaboration
• Mental health support
• Annual agency contribution to 401(k)
• Flexible Spending Accounts (FSAs) and Healthcare FSA
• Commuter benefits and corporate discounts
• Carrot Fertility and family-building support
• Employee Assistance Program (EAP)
• Casual work environment, team building, and other social events

LOCATION

We operate on a hybrid work model designed to foster collaboration, mentorship, and hands-on learning. Employees are expected to work from the office three days per week (Tuesday, Wednesday, and Thursday) to build strong relationships and collaborate closely with their teams.

Candidates must reside in and be able to commute to one of the following office locations:

• Irvington, New York
• New York, New York

RIGHT TO WORK IN THE UNITED STATES

You must be authorized to work in the United States for any employer. At this time, Attention Arc is not sponsoring or providing assistance with obtaining work authorization.