What will I be doing?

As our Copywriter and Content Creator you’ll be a versatile content marketing professional who knows exactly how to run with an idea; from crafting a strategic brief to creating engaging visual and written content that solves a real business problem. You'll combine copywriting expertise, content strategy, and basic design skills to create compelling content that drives leads, conversions, and customer engagement across our hybrid PLG/SLG business model.

Your ability to work autonomously and deliver complete content solutions will be essential as we scale GWI's position as the leading AI-native insights platform. You'll be creating content that showcases our data and insights expertise while driving measurable business outcomes.Every business is using AI. The ones that get it right start with real people. GWI is the human intelligence underneath: verified data that helps businesses understand what moves their audience, and act on it faster. If you want your work to matter, keep reading.

A few things you’ll be responsible for:

You will be a key player in our campaigns, bringing strategic content ideas to the fore to help hone our targeting, and executing on them – understanding exactly how your content feeds the customer journey at every stage.

You will collaborate with the design team to transform briefs into customer experiences that drive measurable results. By developing multi-channel campaign concepts, you will deliver content that resonates with specific audience segments, addressing their unique pain points and aligning with product solutions. You’ll own the entire process from research and strategy through to final execution and visual presentation.

You will create diverse content types including long-form articles, case studies, email campaigns, social media content, short videos, website copy, product descriptions, sales enablement materials, and thought leadership pieces. You’ll adapt your writing style and approach based on audience, business objective and channel requirements.

You will work directly with Product Marketing, Demand Generation, Sales, and PR teams to create content that supports events, product launches, campaigns, partnerships, and revenue initiatives. You’ll translate technical product information and business strategies into compelling content.

You will track how your content performs against business objectives (not just engagement metrics) and optimise based on what drives leads, conversions, and revenue impact. You’ll understand which content types work best for different audiences, channels and funnel stages.

You will create simple visual content using tools like Canva or Figma to support your written content. You can create short-form videos (30-90 seconds) using basic editing tools, social posts, format documents, create simple infographics, and prepare content for different platforms without designer support.

You will maintain GWI's brand voice across all content while adapting tone and approach for different audiences. You’ll ensure messaging consistency across all content touchpoints.

What do I need to bring with me?

You’ll need to be able to demonstrate the core skills this role requires. You don't have to tick all the boxes right away; the important thing is that you’re willing to learn.

• Demonstrable experience creating B2B marketing content, including long-form (articles, case studies) and short-form (emails, social, digital).
• Proven ability to deliver publish-ready content end-to-end, from brief to final execution without extensive editing support.
• Hands-on experience producing content across multiple formats and channels, tailored to funnel stages and business objectives.
• Basic design and visual content skills (e.g., Canva, Figma) to create simple graphics, social assets, or infographics.
• Evidence of content driving measurable business outcomes (e.g., lead generation, conversions, product adoption).