Position Overview

The VP, Engagement Strategy turns brand strategy into connected omnichannel engagement. This senior leader defines how audience insight, behavioral science, content, media, CRM, field engagement, technology, and measurement work together across the customer journey. The VP leads clients and integrated teams from insight through activation and optimization, while helping grow BGBx's Engagement Strategy capability.

Key Responsibilities

Engagement & Omnichannel Strategy

• Lead audience-centered, behaviorally informed omnichannel strategies across HCP, patient, caregiver, payer, and other stakeholder audiences
• Translate brand and business strategy into connected journeys, engagement architectures, channel roles, sequencing, triggers, and activation roadmaps
• Define how content, media, CRM, field, social, experiential, and digital interactions work together to move audiences toward desired behaviors
• Make clear strategic choices and tradeoffs that focus investment on the moments and interactions most likely to create impact

Audience, Content & Experience

• Turn research, segmentation, behavioral data, cultural context, and market dynamics into actionable audience understanding
• Identify the beliefs, motivations, barriers, decision pathways, and moments of receptivity that engagement must address
• Shape content and experience strategy so each interaction has a clear role, purpose, call to action, and connection to what happens next
• Maintain the strategic throughline as work moves from strategy into creative development, implementation, and optimization

Measurement & Optimization

• Define engagement objectives, KPI frameworks, signal plans, and learning agendas
• Design closed-loop approaches that use customer response and performance data to improve content, channels, sequencing, and future engagement
• Turn performance findings into clear strategic implications and optimization recommendations

Client, Growth & Team Leadership

• Serve as a trusted strategic partner to senior clients and lead executive presentations, workshops, and high-stakes strategic conversations
• Lead engagement and omnichannel strategy for pitches, organic growth opportunities, and capability development
• Manage, mentor, and develop strategists while raising the quality, consistency, and visibility of BGBx's Engagement Strategy offering

Qualifications

• 10+ years of relevant experience across engagement strategy, omnichannel strategy, experience planning, digital strategy, CRM strategy, integrated strategy, or related disciplines
• Significant pharmaceutical, healthcare, or life sciences experience, preferably in an agency, communications, or consulting environment
• Proven ability to lead complex engagement strategy from audience insight and problem definition through activation, measurement, and optimization
• Strong understanding of HCP and patient journeys and the strategic roles of media, CRM, digital, social, field engagement, data, analytics, experience design, and marketing technology
• Fluency in how personalization, marketing automation, modular content, next-best action, and decisioning can support omnichannel engagement
• Strong client leadership, facilitation, executive communication, and strategic storytelling skills
• Experience leading pitches, growing client relationships, and managing or developing strategists
• Working knowledge of pharmaceutical regulatory, privacy, consent, and compliance considerations

Preferred Experience

• Experience across both HCP and patient engagement and across launch, growth, or mature brand challenges
• Experience translating global strategy into locally relevant engagement approaches
• Practical experience with advanced segmentation, dynamic personalization, closed-loop marketing, or AI-enabled planning and optimization
• Experience building or evolving an engagement, omnichannel, digital, or experience strategy capability

Interview Process

• Candidates will be invited to discuss two anonymized examples of work they personally led, including one demonstrating end-to-end omnichannel strategy. We are most interested in problem framing, strategic choices, cross-functional leadership, measurement, and impact. Confidential client information and unpaid speculative work are not required.

Salary Range: $200,000 - $240,000 CAD

The salary range provided represents what a potential hire may expect to earn in this role at BGBx. Actual salary decisions will be influenced by several factors that we use to determine overall fit, including experience (both direct and indirect), education, training, demonstrated qualifications, and organizational need. Salary is only one component of the total rewards package offered at BGBx.