Aeo Content Strategist
Chime Financial, Inc
San Francisco
About the Role
People increasingly find financial products by asking ChatGPT, Gemini, and Google's AI Overviews and AI Mode instead of scrolling search results. Chime's Organic Growth team helps members find Chime without paid media. Chime is already one of the most visible brands in AI answers in several core banking categories, and we want to widen that lead.
We're hiring an AEO Content Strategist to own the content and citation work that wins in AI search. You'll run Chime's blog from planning through publishing, run our AI-powered content workflows, and earn Chime coverage on the third-party sources AI models trust most. You'll partner closely with our Principal, AI Search Strategy & SEO, who sets Chime's AI search strategy, priority categories, targets, and measurement. You'll own the content that helps us hit those Visibility targets.
This is a hands-on role with plenty of room for strategy. In the same week you might find a citation gap in a high-value category, brief a publisher partner, move a refreshed article through compliance review, and publish it in our CMS.
In this role, you can expect to
- Own Chime's blog and editorial content plan for SEO and AEO. You'll turn priority categories, prompt data, and member insights into a sequenced roadmap that helps Chime own its story and earn accurate, positive citations in AI answers.
- Run the editorial calendar and keep a steady publishing cadence. Structure content so AI models can find, understand, and cite it, with clear answers, clean formatting, and accurate, current product details (like rates, limits, and eligibility) in Contentful.
- Lead content across Chime.com, including product launches and seasonal moments with Product Marketing. Lift conversion on the blog and site through inline CTAs, email capture, stronger conversion paths, and regular CRO testing.
- Manage the day-to-day relationship with AirOps, our AI content optimization platform, and automate manual steps in the content lifecycle, from drafting and optimization to disclosures and CMS publishing. The goal is faster turnaround without losing quality.
- Lead offsite visibility with affiliate and publisher partners, and manage the AI visibility budget. Find where Chime is missing from the sources AI answers cite, brief partners on accurate product information, and track placements from request to live.
- Move content through Legal & Compliance and partner bank review, managing a high-volume queue and using AI-assisted pre-review tools to speed up approvals.
- Work with PR, Brand, Social, YouTube, and Help Center so what the web says about Chime is accurate and consistent.
- Track citations, AI visibility by topic, rankings, traffic, and enrollments. Run experiments on format, structure, and CTAs, and bring what you learn to the weekly organic performance review.
To thrive in this role, you have
- 5+ years of experience in editorial strategy, content strategy, or SEO content, with a track record of growing organic visibility, traffic, or conversions.
- Hands-on AEO/GEO knowledge: how LLMs and AI answer engines choose and cite sources, and how content structure, accuracy, and third-party coverage affect visibility.
- Experience with AI content tools and workflows (for example AirOps, Profound, or LLM-based writing and optimization tools), and real enthusiasm for automating repetitive work.
- Experience publishing in a regulated industry such as financial services, fintech, insurance, or healthcare, including managing content through legal and compliance review.
- Hands-on experience with a CMS (Contentful preferred) and with Jira or similar ticket-based workflows.
- Experience managing freelancers, agencies, or external partners, including timelines, quality, and budget.
- Strong writing and editing skills, a sharp eye for accuracy, and the ability to turn performance data into clear recommendations.
- Ability to manage many workstreams and stakeholders at once in a fast-changing area, with little supervision.
#LI-Onsite #LI-AM1
Below is the base salary offered for this role and level of experience. Full-time employees may also be eligible for bonus(es), competitive equity, and benefits. For commissioned roles, the base salary listed in this job description does not include incentive/variable pay. The actual base salary offered may be higher, depending on your location, skills, qualifications, and experience.
A little about us
At Chime, we believe that everyone can achieve financial progress. We created Chime—a financial technology company, not a bank*—on the premise that core banking services should be helpful, easy, and free. Through our user-friendly tools and intuitive platforms, we empower our members to take control of their finances and work towards their goals. Whether it's starting a savings account, purchasing a first car or home, launching a business, or pursuing higher education, we're proud to have helped millions unlock their financial potential.
We're a team of problem solvers, dreamers, and builders with one shared obsession: our members. From day one, Chimers have worked tirelessly to out-hustle and out-execute competitors to bring our mission to life. Their grit and determination inspire us to work harder every day to deliver the very best experience possible. We each bring an owner's mindset to our work, refusing to be outdone and holding ourselves accountable to meet and exceed the highest bars for our teams, our company, and our members.
We believe in being bold, dreaming big, and taking risks, while also working together, embracing our diverse perspectives, and giving each other honest feedback. Our culture remains deeply entrepreneurial, encouraging every Chimer to see themselves as stewards of our mission to help everyday Americans unlock their financial progress.
We know that to achieve our mission, we must earn and keep people's trust—so we hold ourselves to the highest standards of integrity in everything we do. These aren't just words on a wall—our values are embedded in every aspect of our business, serving as a north star that guides us as we work to help millions achieve their financial potential.
Because if we don't—who will?
*Chime is a financial technology company, not a bank. Banking services provided by The Bancorp Bank, N.A. or Stride Bank, N.A., Members FDIC.
What we offer for our full-time, regular employees
- 🏢 Our in-office work policy is designed to keep you connected - with four days a week in the office and Fridays from home for those near one of our offices, plus team and company-wide events depending on location. Whether you’re coming in regularly or are part of our fully remote program, you’ll stay engaged with your work and teammates.
- 💻 Benefits that support your work and life, including backup child, elder, and pet care and subsidized commuter benefits for eligible employees.
- ✨ Comprehensive health, financial, and wellbeing benefits designed to support you at every stage of life.
- 🏝 Generous vacation policy and company-wide paid days off
- 🫂 1% of your time off to support local community organizations of your choice
- 👟 Annual wellness stipend to use towards eligible wellness related expenses
- 👶 Up to 22 weeks of paid parental leave for birthing parents and 12 weeks of paid parental leave for non-birthing parents
- 👪 Access to family planning reimbursement
- 💚 A challenging and fulfilling opportunity to join one of the most experienced teams in FinTech and help millions unlock financial progress
We know that great work can’t be done without a diverse team and inclusive environment. That’s why we specifically look for individuals of varying strengths, skills, backgrounds, and ideas to join our team. We believe this gives us a competitive advantage to better serve our members and helps us all grow as Chimers and individuals.
Chime is proud to be an Equal Opportunity Employer. We consider qualified applicants without regard to race, color, ancestry, religion, sex, national origin, sexual orientation, gender identity, age, marital or family status, disability, genetic information, veteran status, or any other legally protected basis under provincial, federal, state, and local laws, regulations, or ordinances. We will also consider qualified applicants with criminal histories in a manner consistent with the requirements of state and local laws, including the San Francisco Fair Chance Ordinance, Cook County Ordinance, NYC Fair Chance Act, and the LA City Fair Chance Ordinance, and consistent with Canadian provincial and federal laws. If you have a disability or special need that requires accommodation during any stage of the application process, please contact: [email protected].
To learn more about how Chime collects and uses your personal information during the application process, please see the Chime Applicant Privacy Notice.
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