Company Information For more than 20 years, AEG has played a pivotal role in transforming sports and live entertainment. Annually, we host more than 160 million guests, promote more than 10,000 shows and present more than 22,000 events around the world. We are committed to innovation, artistry, and community, and leverage the power of our 300+ venues, leading sports franchises, marquee music brands, integrated entertainment districts, premier ticketing platform and global sponsorship activations, to create memorable moments that give the world reason to cheer. Our business is interwoven with the human mind and heart, and we strive to build a diverse and inclusive company that reflects the artists, athletes, and fans that we host; reach beyond traditional boundaries to support the communities in which we operate; and minimize our impact on the environment by adopting sustainable practices throughout our business operations. If you want to be challenged to up your game and make a difference, then join us in giving the world reason to cheer!

Job Summary

Ther Sr Manager, Paid Media serves as the strategic leader for the organization's paid media ecosystem, overseeing the development, direction, and performance of all paid media efforts across search, social, display, video, and emerging digital channels. This role is responsible for shaping the long term paid media roadmap, advancing in house capabilities, and driving enterprise level outcomes tied to ticket sales, fan acquisition, brand growth, and revenue performance. The Sr Manager also provides direct leadership and oversight to the Paid Campaigns Marketing Manager, ensuring alignment, support, and smooth execution across all paid campaigns.

This position leads the organization's audience strategy, measurement frameworks, and optimization models to improve marketing efficiency and conversion outcomes at scale. The Senior Manager partners closely with product marketing, performance, analytics, creative, lifecycle marketing, and digital product teams to deliver integrated, data driven campaigns that support organizational priorities and elevate overall marketing impact.

Essential Functions

• Own the paid media strategy and long-term investment roadmap across all digital channels, setting direction that drives acquisition, revenue growth, and audience expansion
• Lead the build out of a fully in-house paid media function, including campaign management, optimization processes, platform ownership, and reporting capabilities.
• Manage paid search and brand bidding strategies that maximize efficiency, strengthen visibility, and drive sustained conversion performance across channels.
• Partner with analytics and insights teams to establish measurement frameworks, attribution models, and performance reporting standards.
• Develop and lead audience targeting and segmentation strategies that advance full funnel performance, strengthen campaign relevance and efficiency, and drive meaningful improvements in return on investment.
• Oversee and support the Paid Campaigns Marketing Manager and provide strategic direction across creative, content, and marketing teams to ensure campaign messaging, assets, and GTM (Go to Market) initiatives are fully aligned and executed cohesively across channels.
• Establish and oversee optimization frameworks, experimentation models, and performance standards that strengthen campaign effectiveness and drive measurable improvements in efficiency, revenue outcomes, and return on ad spend.
• Own paid media budget strategy, forecasting, scenario planning, and investment decisions to drive performance against KPIs and revenue goals while maximizing overall organizational efficiency.
• Lead paid media strategy for theme nights, ticketing campaigns, and tentpole moments by overseeing integrated planning and execution that aligns channel investment, audience targeting, and creative direction with organizational revenue and engagement goals.
• Identify and evaluate emerging media trends, platform updates, and advertising technologies, and implement new opportunities that strengthen competitive performance, drive innovation, and support long term marketing efficiency.
• Provide leadership and coaching to the Paid Campaigns Marketing Manager, offering guidance, feedback, and day to day support to strengthen campaign planning, execution quality, and professional development.

Required Qualifications

• BA/BS Degree (4-year): Digital Marketing, Marketing Analytics, Paid Media or related marketing field
• 8-10 years
  • Related work experience
  • Proven experience creating, managing, and optimizing integrated paid media campaigns across search, social, display, video, and programmatic channels within an in-house marketing environment.
  • Strong experience translating brand, product, ticketing, and fan engagement objectives into performance-driven campaigns that drive acquisition, conversion, revenue, and audience growth outcomes.
  • Experience managing paid media budgets, pacing, forecasting, and performance optimization to maximize efficiency and return on ad spend (ROAS).
  • Experience identifying business opportunities, analyzing campaign and audience performance, structuring insights, and delivering data-driven recommendations to stakeholders and senior leadership.
  • Experience building and managing tracking, attribution, pixel implementation, and reporting frameworks across paid media, digital marketing, and ecommerce ecosystems.
  • Experience leveraging audience segmentation, retargeting, and lifecycle marketing strategies to improve campaign relevance, conversion, and fan engagement performance.
  • Experience partnering cross-functionally with creative, marketing, ticketing, analytics, partnerships, and operations teams to align paid media initiatives with commercial priorities and integrated campaign plans.
  • Familiarity with analytics and marketing technology platforms including GA4, Meta Business Manager, Google Ads, Google Tag Manager, CRM/CDP platforms, and dashboarding tools preferred.
  • Demonstrated experience leading and developing people.
  • Experience in sports, media, entertainment, or consumer-facing digital businesses preferred but not required.
• Must be flexible to respond quickly and positively to shifting demands and opportunities; able to work under tight deadlines and handle multiple, detailed tasks.
• Strong attention to detail, effective follow-up and follow through required.
• Exceptional communication skills with the ability to clearly present complex data, technical concepts, and strategic recommendations to both technical and non-technical stakeholders, including executive leadership.
• Strong understanding of paid media strategy, campaign optimization, audience targeting, and performance measurement across digital channels.
• Hands-on experience with paid media platforms including Google Ads, Meta, YouTube, TikTok, LinkedIn, and related advertising tools.
• Experience with tracking, attribution, pixel implementation, and campaign reporting across digital marketing ecosystems.
• Strong analytical and problem-solving skills with the ability to translate campaign performance data into actionable insights and recommendations.
• Familiarity with audience segmentation, retargeting, lifecycle marketing, and conversion optimization strategies.
• Ability to manage budgets, campaign pacing, forecasting, and media performance against revenue and engagement goals.
• Strong project management, organizational, and prioritization skills with the ability to manage multiple campaigns and deadlines simultaneously.
• Ability to communicate campaign performance, recommendations, and strategic insights effectively to both technical and non-technical stakeholders.
• Proven ability to work cross-functionally with creative, marketing, analytics, ticketing, partnerships, and operations teams.
• Familiarity with analytics and marketing technology platforms including GA4, Google Tag Manager, CRM/CDP platforms, and dashboarding tools.
• Proficiency with Microsoft Office Suite (Word, Excel, Outlook, PowerPoint) and ability to learn required business systems.

Payscale: $106,382.00- $130,000.00

Bonus: This position is eligible for a bonus under the current bonus plan requirements.

Benefits: We offer a comprehensive benefits package that includes: medical, dental and vision insurance, paid holidays, vacation and sick time, company paid basic life insurance, voluntary life insurance, parental leave, 401k Plan (with a current employer match of 3%), flexible spending and health savings account options, and wellness offerings.

AEG reserves the right to change or modify the employee’s job description whether orally or in writing, at any time during the employment relationship. AEG may require an employee to perform duties outside their normal description.

AEG's policy is to hire the most qualified applicants, and we comply with all applicable federal, state and local employment laws in making hiring and employee decisions. We are an equal opportunity employer and do not discriminate against applicants or employees on the basis of race, color, marital status, disability, religion, age, sex, sexual orientation, national origin, genetic information, veteran status, or any other legally protected status recognized by applicable federal, state or local law.

Employer does not offer work visa sponsorship for this position.