Job Overview

The Associate Manager, Commercial Planning & Analytics, Hasbro Pulse keeps the Pulse commercial calendar running and on track. This role owns the day-to-day work behind every eCommerce launch, promotion and event: forecasts, launch tracking, asset delivery, inventory submissions and sell-through reporting. It then turns what the numbers show into clear recommendations for the team. Reporting to the Senior Category Manager, Hasbro Pulse, this role is the team's operational and analytical backbone. It owns item-level launch execution and forecasting, and tracks performance in real time so that insights drive action.

The ideal candidate is highly organized, follows through across multiple internal partners, and is comfortable working hands-on in the data. They combine strong analytical capability with commercial judgment and marketing creativity - turning complex data into clear recommendations that enable faster, more informed business decisions. Previous eCommerce experience is preferred.

Success in this role means launches go live on time with the right assets and inventory, forecasts and reporting stay current, and the team spots changes in performance early enough to act. A strong candidate in this role pairs reliable execution with the curiosity to ask why the numbers are moving.

Location and Work Arrangement

This role is based at our Boston, MA office and follows a hybrid schedule designed to support in-person collaboration. Employees are expected to work onsite on Tuesdays, Wednesdays, and Thursdays, with the flexibility to work remotely or onsite on Mondays and Fridays.

What You'll Do

• Evaluate launch performance across the Pulse portfolio, establishing benchmarks and identifying drivers of successful and unsuccessful launches.
• Analyze promotional and marketing activity to understand incremental demand, product response and commercial effectiveness.
• Partner to identify products or customer segments that would benefit from additional activation or support.
• Provide analytical inputs that inform merchandising priorities, promotional planning, CRM activity and commercial calendar decisions.
• Develop clear post-activation and post-promotion analysis, translating results into recommendations for future commercial activity.
• Establish a consistent learning loop between product launches, customer response, marketing activity and future demand planning.
• Maintain the Pulse launch tracker, keeping item and timing, status and readiness current.
• Coordinate asset delivery for launches. Track creative, copy and product assets from Brand, Marketing and Product partners, and follow up on anything late so launches go live on time.
• Develop item-level commercial and demand forecasts across the Hasbro Pulse portfolio, building initial forecasts from historical performance, comparable products and launches, category trends and known commercial drivers.
• Continuously evaluate and update forecasts based on actual sales velocity, pre-order performance, customer demand signals, launch performance and evolving business conditions.
• Monitor forecast-to-actual performance and identify material variances, underlying causes and implications for revenue and inventory.
• Maintain a forward-looking view of demand across the portfolio and proactively flag potential upside, shortfalls and inventory risks.
• Partner with the Senior Category Manager, Finance, Revenue Planning and Connected Commerce teams to ensure commercial forecasts accurately reflect current business expectations.
• Support budget, forecast and Long-Range Planning processes with data-backed revenue assumptions, scenarios and commercial insights.
• Maintain a comprehensive commercial view of inventory health across the Pulse assortment in partnership with Connected Commerce and Operations.
• Proactively identify inventory risks and opportunities before they become material business issues, including potential overstock, constrained inventory and changing sell-through expectations.
• Recommend actions to improve inventory productivity, including merchandising shifts, promotional support, forecast changes, marketing prioritization and other commercial interventions.
• Monitor the effectiveness of actions taken and incorporate those learnings into future planning and forecasting.
• Support strategies for excess and discontinued inventory with analysis of inventory position, demand trends, potential commercial levers and financial implications.
• Partner with operational teams responsible for physical inventory management while owning the commercial interpretation and recommendations associated with inventory performance.
• Lead inventory reviews and submissions for promotions and onsite events. Recommend quantities and assortment based on demand signals, past results and inventory position.
• Develop a holistic view of Pulse performance by connecting traditional product and sales data with customer, site and marketing signals.
• Monitor key commercial KPIs including revenue, units, conversion, average order value, traffic, purchase frequency, customer mix, loyalty behavior and other indicators of business health.
• Analyze customer behavior—including new versus returning customers, registered and loyalty-member performance, purchasing patterns and category affinity—to identify opportunities to deepen engagement and customer value.
• Partner with Connected Commerce teams to understand site performance, merchandising effectiveness, funnel behavior and conversion trends.
• Evaluate how customer and site behavior influence product performance and incorporate those signals into commercial recommendations.
• Identify meaningful changes in business performance and proactively investigate the underlying drivers rather than relying solely on standard reporting.
• Own sell-through reporting across the Pulse assortment, and provide real-time performance tracking during launches, drops, promotions and events so the team can adjust quickly.
• Serve as a primary source of commercial insights for the Senior Category Manager and broader Pulse commercial team.
• Translate complex datasets into concise, actionable business recommendations.
• Build regular commercial performance views that clearly communicate what happened; why it happened; how the outlook is changing; where risks and opportunities exist; and what actions the business should take.
• Proactively surface opportunities and issues rather than relying on leadership to identify questions for analysis.
• Develop scenarios and sensitivity analyses that enable leadership to evaluate commercial trade-offs and potential business decisions.
• Partner closely with Finance, Marketing, Connected Commerce, Brand, Product and Supply Chain teams to ensure decisions are informed by a consistent fact base.

What You'll Bring

• 2+ years of progressive experience in commercial planning, category analytics, demand planning, merchandising analytics, revenue management, eCommerce analytics or a related discipline.
• Strong forecasting capability with demonstrated experience using historical trends, comparable products and actual performance to build and refine demand forecasts.
• Experience analyzing product, sales and inventory performance in a consumer, retail, eCommerce or direct-to-consumer environment.
• Highly organized, with a track record of managing multiple launches and deadlines at once and following up across partners to keep work on schedule.
• Strong commercial judgment and ability to move beyond reporting data to identifying implications and recommending action.
• Demonstrated ability to synthesize multiple data sources into clear business insights and executive-ready recommendations.
• Strong analytical capability and advanced proficiency with Excel and business intelligence/reporting tools.
• Experience with forecasting and planning systems; familiarity with demand-planning tools.
• Experience with customer, eCommerce or digital analytics, including conversion funnels, customer cohorts, segmentation, retention, purchase frequency and promotional effectiveness.
• Strong commercial storytelling skills; able to distill complex analysis into concise insights and recommendations for senior leaders.
• Intellectual curiosity and demonstrated ability to independently identify questions worth investigating rather than waiting for analytical requests.
• Understanding of eCommerce KPIs including traffic, conversion, average order value, customer behavior and promotional effectiveness.
• Experience partnering across Finance, Marketing, Merchandising, Supply Chain, Operations and commercial teams in a matrixed organization.
• Strong communication skills, with the ability to explain complex analytical findings clearly to both analytical and non-analytical audiences.
• Intellectual curiosity and a demonstrated ability to independently identify questions worth investigating and to ask why performance is changing, rather than waiting for analytical requests or simply reporting that it has changed.
• Ability to operate comfortably in an evolving business where tools, processes, team structures and priorities continue to develop.
• Passion for fan and collector culture and an interest in understanding the behaviors that drive engagement and purchasing within enthusiast communities.
• Bachelor's degree in business, Finance, Economics, Analytics, Supply Chain or a related discipline preferred.

Who We Are

We’re a team of creators, storytellers, and innovators united under the Hasbro family and home to beloved brands, AAA digital games studios and immersive experiences that spark imagination across generations. Together, we’re committed to a culture rooted in creativity, excellence, curiosity, and inclusion, and where every employee is empowered to think boldly, act with integrity, and spark joy for all.

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