As part of the Marketing team, you will own the process of unifying marketing data and turning it into insight that drives commercial decisions, working closely with Marketing Planning & Strategy, Paid Performance Marketing, Creative, Communication Planning & Strategy, and Livestreaming Production. Specifically, this role will:

• Unify and consolidate marketing data from upper-, mid-, and lower-funnel sources into a single, reliable view that supports commercial decision-making.
• Understand and map the consumer decision-making journey, connecting marketing data to how customers move through each stage of the funnel.
• Maintain deep working knowledge of how ecommerce platforms across Southeast Asia operate — including user journey and how marketing activity drives GMV on each platform.
• Turn marketing data into insight, translating that insight into commercial strategy and go-to-market plans for clients and internal stakeholders.
• Partner with the Business Development (BD) team to build marketing-led proposals that support new business acquisition.
• Understand digital shelf, planogram, and cross-merchandising principles, and apply them to support commercial strategy on ecommerce platforms.
• Identify the key data points needed to analyze performance and make recommendations for growth, including marketing strategy, action plans, and tangible KPIs.
• Present data-driven insights and recommendations to internal teams and clients in a clear, decision-ready format.
• Work cross-functionally across the five markets (Thailand, Indonesia, Malaysia, Singapore, and the Philippines) to ensure insights inform campaign planning and execution.

QUALIFICATIONS