• Own the plan and the budget: build the paid growth plan bottom-up by channel and market, make the case for the investment it needs, and own the return on it
• Own unit economics: drive down CAC and cost per paying user while improving payback and LTV:CAC, without trading quality of users for volume
• Own the channel mix: decide how spend is split across Google, Meta, YouTube, TikTok, LinkedIn, Reddit, X, Apple Search Ads, programmatic and emerging AI-native surfaces, and rebalance as the data changes
• Scale globally: expand and optimise across the US, Europe, India and other priority markets, with market-level plans for bids, budgets, creative and localisation
• Build the creative engine: run a high-velocity testing loop with design and content teams, turning product moments and trends into ads quickly and killing losers fast
• Own measurement and attribution: build honest, trusted measurement across MMPs, server-side tracking, conversion APIs, incrementality tests and media mix modelling, and keep reporting clean in a privacy-first world
• Partner across the funnel: work with product, growth and lifecycle teams on landing pages, onboarding and conversion to paid, so every acquired user has the best chance to convert and retain
• Manage partners: select, brief and manage agencies, ad platforms and tooling vendors, and decide what runs in-house versus through partners

• 8+ years of experience in performance marketing, paid acquisition or growth. Expereince handling US market is mamndatory.
• A track record of profitably scaling paid acquisition with large budgets (multi-million dollars a year), with hard numbers attached to the outcomes
• Hands-on depth across major ad platforms, especially Google and Meta, and an understanding of how auctions, bidding strategies and algorithms really behave at scale
• Comfort building a plan bottom-up, defending the investment it needs, and being accountable for the outcome
• Strong commercial and analytical instincts: you are fluent in CAC, ROAS, payback, LTV, cohort retention and plan versus actual, and you use them daily
• Deep understanding of modern measurement: attribution models, MMPs, conversion APIs, incrementality testing and the impact of privacy changes on tracking
• A strong eye for creative: you know why some ads convert and others don't, and you can run a disciplined testing programme
• The operating discipline to run a high-spend, high-velocity channel: clean tracking, tight process, fast decisions
• Experience managing agencies and negotiating with platforms and vendors

• Global experience, particularly scaling paid acquisition in the US and Europe from an India-based team
• A consumer tech, SaaS, developer tools or AI product background, especially products with a freemium or self-serve subscription model
• Experience building a performance function, its measurement stack or an MMM/incrementality programme from the ground up, not inheriting it
• Hands-on comfort with SQL, BigQuery or similar, and with using AI tools to speed up creative production and campaign analysis
• Experience with B2B or prosumer acquisition alongside consumer, including LinkedIn and account-based targeting

Benefits and Perks:

1. Daily Meals: Lunch and Dinner provided
2. Family Insurance: 5 Lakhs worth of coverage for you and your family
3. Unlimited Paid Time Off: Take the time you need to recharge and come back refreshed
4. Flexible Working Hours: Work arrangements that fit your life and commitments

Let's build the future of software together.