Regional Marketing Manager - West Enterprise
Elastic
United States
Elastic, the Search AI Company, enables everyone to find the answers they need in real time, using all their data, at scale — unleashing the potential of businesses and people. The Elastic Search AI Platform, used by more than 50% of the Fortune 500, brings together the precision of search and the intelligence of AI to enable everyone to accelerate the results that matter. By taking advantage of all structured and unstructured data — securing and protecting private information more effectively — Elastic’s complete, cloud-based solutions for search, security, and observability help organizations deliver on the promise of AI.
- Develop and execute integrated regional marketing plans aligned with West Enterprise sales priorities, target accounts, and pipeline objectives.
- Create a strategic mix of regional programs. These programs include executive engagement and customer events. They also include technical workshops, initiatives based on accounts, partner programs, and targeted campaigns to generate demand.
- Find ways to create unique programs. These programs should engage decision-makers in enterprises. They must deliver measurable business results.
- Own programs from initial strategy and planning through execution, measurement, and post-event follow-up.
- Serve as a strategic marketing partner to regional sales management, account executives, SDRs, and solutions architects.
- Partner with sales teams to identify priority accounts, understand pipeline gaps, and develop targeted marketing strategies that support account interaction and opportunity progression.
- Develop and execute marketing initiatives for specific accounts. These initiatives include programs designed for individual accounts. They will help acquire new customers and create opportunities for expansion.
- Participate in regular sales planning meetings to ensure marketing investments are aligned with business priorities.
- Drive sales collaboration and accountability for program participation, customer outreach, and post-program follow-up.
- Develop programs focused on generating qualified demand, creating new pipeline, and accelerating existing opportunities.
- Establish clear program objectives, target audiences, and success metrics before execution.
- Monitor and analyze marketing performance using Salesforce, Tableau, and other reporting tools.
- Evaluate how effective the program is. Consider its impact on the pipeline. Think about how many opportunities it creates. Assess how well it engages. Also, look at the return on marketing investment.
- Use performance insights to optimize regional marketing plans and make informed investment decisions.
- Develop high-value experiences that strengthen relationships with enterprise customers and prospects.
- Plan and execute executive roundtables, executive dinners, customer workshops, and other targeted programs.
- Collaborate with sales management to identify executive engagement opportunities that support strategic accounts and active opportunities.
- Partner with customer-facing teams to support customer advocacy, expansion, and relationship development.
- Collaborate with global campaigns, product marketing, ABM, partner marketing, and sales development teams to bring relevant programs into the region.
- Adapt broader marketing initiatives to meet regional sales needs and account priorities.
- Partner with technology and channel partners to develop joint marketing initiatives that expand reach and create pipeline opportunities.
- Share regional insights, program results, and best practices with the broader AMER marketing organization.
- Manage regional marketing budgets, ensuring investments align with business priorities and deliver measurable results.
- Oversee program execution. This includes managing vendors and handling contracts. You will also organize event logistics, manage registration, and track campaigns.
- Maintain campaign records and reporting within Salesforce and other marketing systems.
- Balance multiple programs and priorities while maintaining a high standard of execution.
- 8+ years of experience in B2B field marketing, regional marketing, demand generation, or account-based marketing, preferably within enterprise technology or SaaS.
- Demonstrated success developing and executing marketing programs that generate and influence enterprise sales pipeline.
- Knowledge of enterprise sales cycles and ABM strategies
- Proven ability to build trusted relationships with sales management and collaboration with account executives and cross-functional teams.
- Experience in planning and executing various marketing programs. This includes executive events, technical workshops, customer involvement initiatives, and targeted campaigns.
- Analytical skills with the ability to interpret campaign performance, pipeline metrics, and marketing attribution.
- Hands-on experience with Salesforce and knowledge of marketing automation, ABM, and reporting platforms.
- Project management, communication, and organizational skills with the ability to manage competing priorities.
- A creative, problem-solving, and initiative-taking mindset with a willingness to challenge traditional approaches and introduce new ideas.
- Ability to work autonomously, take ownership, and operate proficiently in an evolving environment.
- Willingness to travel throughout the Western United States as needed to support regional programs and in person sales collboration.
- Alignment and trusted partnerships with West Enterprise sales management and account teams.
- Marketing programs that directly support priority accounts, pipeline creation, and opportunity progression.
- Creative, differentiated regional initiatives that engage enterprise customers and prospects.
- Clear measurement and communication of marketing impact and business outcomes.
- We expect consistent execution. Collaboration across different teams is important. You also need to manage regional marketing investments carefully.
Additional Information - We Take Care of Our People
As a distributed company, diversity drives our identity. Whether you’re looking to launch a new career or grow an existing one, Elastic is the type of company where you can balance great work with great life. Your age is only a number. It doesn’t matter if you’re just out of college or your children are; we need you for what you can do.
We strive to have parity of benefits across regions and while regulations differ from place to place, we believe taking care of our people is the right thing to do.
- Competitive pay based on the work you do here and not your previous salary
- Health coverage for you and your family in many locations
- Ability to craft your calendar with flexible locations and schedules for many roles
- Generous number of vacation days each year
- Increase your impact - We match up to $2000 (or local currency equivalent) for financial donations and service
- Up to 40 hours each year to use toward volunteer projects you love
- Embracing parenthood with minimum of 16 weeks of parental leave
Different people approach problems differently. We need that. Elastic is an equal opportunity employer and is committed to creating an inclusive culture that celebrates different perspectives, experiences, and backgrounds. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, pregnancy, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, disability status, or any other basis protected by federal, state or local law, ordinance or regulation.
We welcome individuals with disabilities and strive to create an accessible and inclusive experience for all individuals. To request an accommodation during the application or the recruiting process, please email [email protected]. We will reply to your request within 24 business hours of submission.
Applicants have rights under Federal Employment Laws, view posters linked below:Family and Medical Leave Act (FMLA)Poster;Pay Transparency Nondiscrimination Provision Poster; Employee Polygraph Protection Act (EPPA)Poster and Know Your Rights (Poster)
Elasticsearch develops and distributes technology and information that is subject to U.S. and other countries’ export controls and licensing requirements for individuals who are located in or are nationals of the following sanctioned countries and regions: Belarus, Cuba, Iran, North Korea, Syria, or Russia, including the Ukrainian territories annexed by Russia (The Crimea region of Ukraine, The Donetsk People's Republic (DNR), The Luhansk People's Republic (LNR), Kherson or Zaporizhzhia). If you are located in or are a national of one of the listed countries or regions, an export license may be required as a condition of your employment in this role. Please note that national origin and/or nationality do not affect eligibility for employment with Elastic.
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