Senior Growth Manager
Okx
Australia
Who We Are
About the Opportunity
What You'll be Doing
- Own local growth initiatives end to end, from strategy and planning through execution, optimisation, and performance reporting.
- Lead go-to-market programs for priority products, defining target segments, customer journeys, messaging, incentives, channel plans, and success metrics.
- Develop full-funnel growth strategies for advanced traders, VIPs, high-value customers, and other priority segments, driving funding, trading activity, product adoption, retention, revenue, and lifetime value.
- Design loyalty, reward, engagement, and reactivation programs that support sustainable customer and commercial growth.
- Act as the key local stakeholder for global Performance Marketing and Lifecycle teams, translating local priorities into campaign briefs and collaborating on audiences, customer journeys, creative and messaging.
- Plan and execute customer events, VIP experiences, partner activations, and industry engagements, managing delivery from objectives and budgets through to stakeholder coordination and post-event reporting.
- Partner with Product, Data, Relationship Management, Marketing, Legal, Compliance, Risk, and Finance to deliver coordinated, compliant, and commercially sustainable growth programs.
- Monitor customer and commercial performance, identify growth opportunities, and communicate insights, results, and recommendations to local, regional, and global stakeholders.
What We Look For In You
- Minimum 5 years of experience in growth marketing, product marketing, digital marketing, commercial growth, or a related field.
- Proven experience managing growth or go-to-market initiatives from strategy through execution and performance reporting.
- Strong understanding of customer segmentation, lifecycle growth, retention, reactivation, and monetisation.
- Basic understanding of paid-media and lifecycle-marketing principles, with the ability to brief and collaborate effectively with specialist teams.
- Experience planning and executing customer events, VIP engagements, partner activations, or industry events.
- Strong commercial and analytical skills, with the ability to connect growth activities to customer and business outcomes.
- Proven ability to influence cross-functional stakeholders and work effectively with regional and global teams.
- Strong communication, stakeholder-management, and project-management skills.
- Proactive, execution-focused, and comfortable operating in a fast-paced environment.
- Experience in cryptocurrency, fintech, financial services, or another regulated industry is advantageous.
- Experience working with sophiscated investors, institution, VIPs, loyalty programs, affiliates, or high-value customer segments is advantageous.
Perks & Benefits
- Competitive total compensation package
- L&D programs and Education subsidy for employees' growth and development
- Various team building programs and company events
- Wellness and meal allowances
- Comprehensive healthcare schemes for employees and dependants
- More that we love to tell you along the process!
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