What you will be doing:

• Develop and execute strategic plans for market expansion, including identifying new market opportunities, assessing market potential, and defining market entry strategies.
• Conduct market research and competitive analysis to evaluate market dynamics, customer needs, competitive landscape, and regulatory environment.
• Identify and prioritize target markets based on market size, growth potential, competitive intensity, and alignment with company objectives.
• Develop and implement market entry plans, including market segmentation, target customer profiling, distribution channel strategies, pricing strategies, and promotional tactics.
• Establish and maintain relationships with key stakeholders, including government agencies, industry associations, distributors, suppliers, and strategic partners.
• Collaborate with cross-functional teams, including sales, product development, operations, and finance, to ensure alignment and coordination of expansion efforts.
• Develop and manage expansion budgets, allocate resources effectively, and track expenses to ensure cost-effective execution of expansion plans.
• Monitor and evaluate expansion performance metrics, track progress against goals, and provide regular updates to senior management and stakeholders.
• Identify and mitigate risks and challenges associated with market expansion, including regulatory compliance, operational constraints, and competitive threats.
• Stay informed about industry trends, best practices, and emerging technologies in market expansion and business development.

What we are looking for:

• Bachelor's degree in Business Administration, Marketing, Economics, or related field; Master's degree preferred.
• years of experience in market expansion, business development, or related roles, with a proven track record of driving successful market entry and growth initiatives.
• Strong analytical skills and proficiency in market research, competitive analysis, and financial analysis.
• Excellent communication and interpersonal skills, with the ability to build and maintain relationships with internal teams, external stakeholders, and industry partners.
• Strong project management skills, with the ability to manage multiple projects and priorities simultaneously.
• Ability to work independently and collaboratively in a fast-paced, dynamic environment.
• Experience in international market expansion, including market entry strategies, regulatory compliance, and cross-cultural management, preferred.

Kindly make your application by 30th September 2026

Interview stages

• HR meeting with the Talent Acquisition
• Technical meeting with hiring manager
• Final meeting with the functional manager