We're looking for a sharp, witty, and culturally fluent Social Content Manager to lead organic content strategy and execution across Flo’s perimenopause, trying-to-conceive (TTC) and pregnancy journeys. You'll work across our social platforms, with TikTok and Meta as your primary channels.

Your role is to make Flo the most trusted and relatable voice in the perimenopause, TTC and pregnancy space — blending education, empathy and cultural relevance into creative storytelling that genuinely resonates. You'll own the content engine, work with a network of contributors and creators, and lead on social search and discoverability — a critical and growing priority as more people turn to social media to find answers about their health. Building Flo's presence in that discovery layer, with the thought leadership and credibility to match, is at the heart of this role.

Key Responsibilities

• Build and execute Flo's organic social strategy across perimenopause, TTC and pregnancy — creating content that sparks recognition, builds trust and positions Flo as the go-to companion through these stages of a woman's health journey.
• Develop a search-optimised, evergreen-first approach to dominate perimenopause, TTC & pregnancy conversations on FYPs and platform search.
• Curate and commission diverse voices (journalists, experts, creators) to ensure authenticity, accuracy, and empathy.
• Shape conversations with thought leadership, turning cultural moments and medical insights into accessible, witty, and relatable storytelling.
• Handle sensitive subjects with care, including perimenopause symptoms, fertility struggles, pregnancy loss and pregnancy after loss. Work closely with Flo's medical and legal teams to keep every piece credible and compliant.
• Analyse performance and apply insights to scale sustainable formats beyond short-term trends.
• Guide contracted contributors with clear creative direction, ensuring high-quality and impactful output.
• Stay ahead of cultural and social conversations in women’s health, ensuring Flo leads with credibility.

What We’re Looking For

• 3–5+ years of experience shaping organic social strategy and producing content, with a portfolio that shows proven growth on TikTok and other short-form platforms.
• Editorial skills — commissioning, curating, and editing content from journalists, experts, and creators, ensuring accuracy, empathy, and credibility.
• Deep understanding of how health and lifestyle content performs across platforms; skilled at making sensitive topics accessible, witty, and culturally relevant — without losing authority.
• Hands-on expertise in social search and platform SEO: keyword research, search-led content planning, and how algorithm-driven feeds and search surfaces rank content.
• Ability to brief and manage creators and contractors with a clear, outcome-focused vision.
• Strong analytics skills, able to translate performance data into actionable insights and evergreen formats.
• Excellent writing and creative direction skills for short-form, social-native storytelling.
• Proactive, independent problem-solver who thrives in a fast-paced, test-and-learn environment.
• A genuine passion for women’s health — a huge advantage.
• Strong skills in analysing content performance and iterating based on data and insights.
• Excellent writing and creative direction skills, especially for short-form, social-native content.
• A proactive, independent problem-solver who thrives in a fast-paced, test-and-learn environment.

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