Tiktok Shop Live Host
Common Thread Collective
Remote
TikTok Shop LIVE Host
TikTok Shop LIVE Host at CTC is the on-camera face of the brands we work with, hosting live shopping streams across categories like apparel, wellness, food and beverage, and consumer products. You combine four skill sets in one role: Creator, Entertainer, Salesperson, and Operator. Your job is to hold attention long enough to turn entertainment into commerce. We are not looking for someone who sits in front of a camera for four hours saying, “here is the product, here is the discount, click the basket.” That is QVC with a ring light, we want LIVE hosts who can run a show. The best TikTok Shop LIVE hosts will not simply be presenters; they will become mini media channels for the brands they represent. If you want to be one of the people who builds that, apply.
This role begins as a contract engagement, with the possibility of converting to a full-time position based on performance and business need.
WHAT WE LOOK FOR
This place isn’t for everyone, but it might be for you if…
YOU SET THE STANDARD
- You are committed to making decisions informed by research
- Your customer service is referenced as the bar that others strive to emulate
- You take pride in arriving to meetings prepared with insight to contribute
- You organize your time and say “no” appropriately so that you can attend to what is most critical
- You are committed to approaching challenge & failure with curiosity about how to improve
- Your word is trustworthy; you do what you say you will
YOU ARE DRIVEN TO INCREASE VALUE
- You are passionate about building brands for the next generation
- You gather context ahead of meetings so that you arrive prepared with insight and input
- You clearly articulate your expertise so that even a beginner can understand the concept
- You are in the habit of documenting and reporting your work
YOU CREATE AN ENVIRONMENT OF EXCELLENCE
- You seek opportunities to refine your skills without being prompted
- You desire to inspire others with your excellence and expertise
- You are willing to put in the reps to be an expert in your domain
- You resist the temptation to play victim; instead, you take 100% ownership over outcomes
What Success Looks Like
NECESSARY SKILLS
LIVE SHOW HOSTING
- Host live selling sessions on TikTok Shop, 2+ hours at a time, on a consistent weekly schedule, building a show (not a sales pitch) with fast demos, challenges, before-and-afters, audience voting, giveaways, product battles, limited drops, timed offers, and recurring segments that give viewers a reason to stay even when they are not ready to buy
LIVE STOREFRONT OPERATIONS
- Run the live storefront in real time: pin products, rotate SKUs, launch flash deals, run giveaways, manage offers, create urgency, read comments, handle objections, and transition cleanly between segments
BRAND & CONTENT PREPARATION
- Learn each brand cold before going live (products, offers, claims you can and cannot make, and brand voice) and adapt the set per brand with product, decor, and backdrop changes
- Handle pre-show prep and post-show breakdown, including equipment and audio checks before every stream
PERFORMANCE ACCOUNTABILITY
- Held accountable to live GMV per session and per live hour, conversion rate from viewer to purchaser, watch time, average concurrent viewers, audience retention, and week-over-week performance growth
- Review performance with our live ops team after each session and refine pitches, segments, and pacing week over week
ON-CAMERA SALES ABILITY
- Exceptional on-camera presence with high energy and authentic sales ability, and quick thinking to adapt mid-stream when comments, inventory, or offers change
COMMUNICATION
- Strong communication skills with both audiences and brand teams
RELIABILITY
- Ridiculously reliable. Brands are not looking for someone who can go live once; they want the face of a repeatable show
NEXT-LEVEL SKILLS
TIKTOK SHOP / SOCIAL COMMERCE EXPERIENCE
- Prior TikTok Shop or social commerce experience
LIVE STREAMING / UGC BACKGROUND
- Experience with live streaming, UGC, content creation, or on-camera performance, and comfort learning TikTok Seller Center and LIVE operations
FLEXIBLE, LAST-MINUTE AVAILABILITY
- Willing to work flexible hours, including evenings and last-minute opportunities, to hit optimal live selling windows
DOMAIN
MANAGEMENT
- This role does not have direct reports
ORIENTATION
- This role is client-facing — you are the on-camera face of the brands we work with during live streams
FOCUS
- How far ahead should this role be planning for?
- IC | Days & Weeks — preparing for and running recurring live sessions, and refining pitches, segments, and pacing week over week
LOCATION
- In-studio presence: filmed on site from CTC’s space in Costa Mesa, CA
SCHEDULE
- Flexible scheduling with a minimum of 10 hours per week, and consistent availability for recurring live slots (same days, same times)
WHAT’S IN IT FOR ME?
SALARY RANGE
- $35 hourly base rate, plus performance bonus tied to live session GMV (discussed in interview)
- Currently a 1099 contractor; benefits apply only if converted to full-time.
ABOUT US
At CTC, we are fixated on building the next generation of legendary brands and the people who will lead them.
To give ourselves our best shot at accomplishing this mission, we organize all of our decisions — from recruiting, to hiring, to raises, to promotions, to how we spend our time and money — in the direction of three committed values.
We recognize these values aren't for everyone. They're challenging.
In fact, they're so challenging, that's why we invest so much in supporting our team and why we tend to attract people who are craving the opportunity to do more at work than get a paycheck. We're looking for those who are interested in making their work significant.
For those who resonate with the following values, CTC has proven itself to be a remarkable place to grow and thrive.
- We Set the Standard
- We Are Driven To Increase Value
- We Create an Environment of Excellence
We’ll come alongside you and care for you in your pursuits by offering full-time permanent CTC employees:
- 401K | program with a 3% company match (post 90 days employment) to bring out the investor inside you
- TIME OFF | When you’re at CTC, you’re firing on all cylinders. To make that possible, we offer a Flexible Time Off policy where you will coordinate with supervisor to take time away from the office for rest, travel, and variety of others things that are important to you!
- MEDICAL | Full health, dental, and vision benefits that fit your lifestyle and goals
- WELLNESS | A wellness reimbursement program that inspires 360 degrees of health: mentally, physically, and spiritually
CTC is an Equal Employment Opportunity employer. We Embrace I.D.E.A. and are committed to fostering a culture of performance and inclusivity.
Common Thread Collective provides this Privacy Notice for California Consumers/Employees only to individuals residing in the State of California who are considered “Consumers” under the CCPA and from whom we collect “Personal Information” as described in the CCPA (“Consumers”). This CCPA Employee Privacy Notice sets forth our privacy practices as required by the California Consumer Privacy Act of 2018 (“CCPA”). We provide you this notice because, under the CCPA, California Residents who are employees, employee applicants, or contractors qualify as Consumers. For purposes of this CCPA Employee Privacy Notice, when we refer to Consumers, we mean you to the extent you are a California employee, employee applicant, or contractor. To see our full policy, please click here.
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